the act of changing location from one place to another
Ali Asaria, founder of Well.ca and a former software engineer at BlackBerry maker Research In Motion Ltd., got the inspiration for his digital store from global grocery giant Tesco, which has tested the concept for rushed commuters in a Seoul, South Korea subway station.
“You no longer have to drive to, or walk to, the store … It tells the story of the future of retail – the store can come with you anywhere you want.” Well.ca’s store of the future is the latest iteration of high-tech retail, aimed at reinventing shopping through the use of mobile devices and e-commerce to shave costs and draw customers.
Earlier this year, the Bay launched a virtual store greeter named Anna, welcoming passers-by to shop in its new virtual gift store where they can purchase a product by touching the shelf it’s sitting on with a QR code-embedded card.
Commerce through smartphones and tablets is expected to exceed $100-million globally within a couple of years from virtually nothing just a couple of years ago – transforming the retail landscape, said Cliff Grevler, partner in the Boston Consulting Group in Toronto.
Jordan Banks, boss of Facebook Canada, was among the high-profile business figures to weigh in. “Well.ca disrupts retail landscape with Canada’s first-ever virtual store,” tweeted Mr. Banks, who is also an early investor in Well.ca and sits on its board of directors.
The former head of eBay Canada and Jump TV said he is proud to be tied to the online shopping site as it sets its sights on re-shaping retailing in Canada.