Marketing 513

Dieter H. (United States of America)
139 words 2 learners

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  1. liaise
    act as or form a connection or alliance between groups
    Work with internal partners to create project collateral and ensure all assets meet brand, visual and legal guidelines Liaise with cross-functional teams to ensure clear communication, seamless integration and timely execution of retail marketing program deliverables.
  2. deliverable
    something that can be provided as the product of development
    Work with internal partners to create project collateral and ensure all assets meet brand, visual and legal guidelines Liaise with cross-functional teams to ensure clear communication, seamless integration and timely execution of retail marketing program deliverables.
  3. direct mail
    advertising sent directly to prospective customers via the mail
    Marketing Develop launch strategies for a portfolio of vertical retail concepts as they relate to all branded customer touch-points, including: social media, buzz marketing, direct mail, content strategies and strategic partnerships Manage program content development, outbound promotion strategies, collateral production, messaging strategies and ongoing program integration.
  4. oral communication
    (language) communication by word of mouth
    Experience managing the development and implementation of sponsorship marketing strategy on behalf of client or company preferred Ability to manage and lead several projects and deliverables at one time Excellence in presentation skills Experience with sponsorship contract negotiations, on-site event marketing operations and logistics preferred Ability to think strategically and creatively Ability to problem-solve independently and in groups time management, written and oral communication
  5. prioritize
    assign a status in order of importance or urgency
    prioritize multiple projects and to adjust to inevitable changes in timelines, deadlines, and project goals Experience leading strategic brainstorming, campaign development, creative brief development and creative execution Able to adapt to a fast pace ever changing environment Develop approach and rationale for partnership Oversee the creation of presentation materials to support sponsorship sales Oversee output of 60% of presentation materials for national sponsorship sales across all
  6. brainstorming
    a group problem-solving technique in which members spontaneously share ideas and solutions
    brainstorming, campaign development, creative brief development and creative execution Able to adapt to a fast pace ever changing environment Develop approach and rationale for partnership Oversee the creation of presentation materials to support sponsorship sales Oversee output of 60% of presentation materials for national sponsorship sales across all categories Oversee sales timeline and status of national sales team prospects to entire support team and coordinate efforts of all support
  7. brainstorm
    try to solve a problem by thinking intensely about it
    brainstorming, campaign development, creative brief development and creative execution Able to adapt to a fast pace ever changing environment Develop approach and rationale for partnership Oversee the creation of presentation materials to support sponsorship sales Oversee output of 60% of presentation materials for national sponsorship sales across all categories Oversee sales timeline and status of national sales team prospects to entire support team and coordinate efforts of all support
  8. direct marketing
    marketing via a promotion delivered directly to the individual prospective customer
    Partner with internal clients on the planning and execution of events with attention to integration of all direct marketing/PR mediums to promote the initiative Coordinate participation in mall marketing partnership, community events, fashion shows and special offer opportunities.
  9. coordinate
    of equal importance, rank, or degree
    Partnerships & Team Management Direct the efforts of the marketing staff and coordinates at the strategic and tactile levels with other functions of the organization.
  10. department head
    the head of a department
    internal and external entities with Director’s oversight generate creative selling concepts, marketing materials, incentives, and promotional themes/programs Project/Event management skills required develop an annual marketing plan while consulting with department heads; includes developing and managing marketing budget Promotes the desired image of the Radio stations in the local market, to listeners, potential listeners, and the advertising community Develop and oversee all promotional and
  11. promotional
    of or relating to serving as publicity
    promotional partnerships to attain & execute opportunities Manages logistics of executions from coordinating creative to establishing fulfillment Coordinates partnership materials and paperwork with programming partners Attains necessary art and creative assets Executes prize commitment letters Establishes approvals with necessary internal and external entities with Director’s oversight generate creative selling concepts, marketing materials, incentives, and promotional themes/programs
  12. sponsorship
    the act of sponsoring (either officially or financially)
    Research and recommend community outreach event/sponsorship opportunities in top metro markets that align with brand values.
  13. oversee
    watch and direct
    Oversee marketing programs and partnerships designed to increase brand awareness, drive traffic and increase sales retail and outlet stores, web, direct mail, email, wholesale and international channels.
  14. stakeholder
    one who has an interest in something, especially a business
    stakeholders (research, activation, etc) Oversee the follow-up process and materials output for on-going national dialogue for partnerships inclusive of follow up proposals, media plans, pricing and media evaluation Lead in review and analysis of a brand’s marketing efforts in order to: Analyze research findings that best demonstrate brand alignment and high index against designated target opportunities Lead in category development, analysis & tracking with operations and all IMG College
  15. interpersonal
    occurring among or involving several people
    or company preferred Ability to manage and lead several projects and deliverables at one time Excellence in presentation skills Experience with sponsorship contract negotiations, on-site event marketing operations and logistics preferred Ability to think strategically and creatively Ability to problem-solve independently and in groups time management, written and oral communication skills Strong proficiency in PowerPoint & Excel Good public speaking and presentation skills Strong interpersonal
  16. activation
    causing something to take effect or to have energy
    activation, etc) Oversee the follow-up process and materials output for on-going national dialogue for partnerships inclusive of follow up proposals, media plans, pricing and media evaluation Lead in review and analysis of a brand’s marketing efforts in order to: Analyze research findings that best demonstrate brand alignment and high index against designated target opportunities Lead in category development, analysis & tracking with operations and all IMG College verticals Interface and build
  17. legal document
    (law) a document that states some contractual relationship or grants some right
    Facilitate the creativity, idealeology, & brainstorming of ideas with sales team and client on sales while creating, reviewing, & approving packages Responsible for compliance RLR database, trademarks, & legal documents.
  18. guideline
    a rule that provides direction for appropriate behavior
    Work with internal partners to create project collateral and ensure all assets meet brand, visual and legal guidelines Liaise with cross-functional teams to ensure clear communication, seamless integration and timely execution of retail marketing program deliverables.
  19. partnership
    a cooperative relationship between people or groups
    Marketing Develop launch strategies for a portfolio of vertical retail concepts as they relate to all branded customer touch-points, including: social media, buzz marketing, direct mail, content strategies and strategic partnerships Manage program content development, outbound promotion strategies, collateral production, messaging strategies and ongoing program integration.
  20. timeline
    a sequence of events arranged in chronological order
    timelines, deadlines, and project goals Experience leading strategic brainstorming, campaign development, creative brief development and creative execution Able to adapt to a fast pace ever changing environment Develop approach and rationale for partnership Oversee the creation of presentation materials to support sponsorship sales Oversee output of 60% of presentation materials for national sponsorship sales across all categories Oversee sales timeline and status of national sales team
  21. natural ability
    ability that is inherited
    natural ability to engage clients both personally and professionally Demonstrate the desire to introduce clients to potential new strategies and solutions that will positively impact their business Effectively presents information in both one-on-one and group situations to clients and other employees of the agency The ability to handle and prioritize multiple projects and to adjust to inevitable changes in timelines, deadlines, and project goals Experience leading strategic brainstorming,
  22. outreach
    the act of reaching out
    Research and present opportunities and execute partnerships in the community that form the basis of an aggressive outreach/acquisition customer program.
  23. client
    someone who pays for goods or services
    Partner with internal clients on the planning and execution of events with attention to integration of all direct marketing/PR mediums to promote the initiative Coordinate participation in mall marketing partnership, community events, fashion shows and special offer opportunities.
  24. logistics
    supplying an operation with labor and materials as needed
    of potential business targets Management of National Programming Manager (Manager will have a coordinator reporting to him/her) and Inventory Coordinator Experience managing the development and implementation of sponsorship marketing strategy on behalf of client or company preferred Ability to manage and lead several projects and deliverables at one time Excellence in presentation skills Experience with sponsorship contract negotiations, on-site event marketing operations and logistics
  25. ROI
    (corporate finance) the amount, expressed as a percentage, that is earned on a company's total capital calculated by dividing the total capital into earnings before interest, taxes, or dividends are paid
    Plan and manage budgets while meeting minimum ROI expectations on sales related activities Negotiate vendor contracts as needed Analysis Identify regional insights to create localized marketing programs.
  26. supervise
    watch and direct
    and promotional themes/programs Project/Event management skills required develop an annual marketing plan while consulting with department heads; includes developing and managing marketing budget Promotes the desired image of the Radio stations in the local market, to listeners, potential listeners, and the advertising community Develop and oversee all promotional and contest initiatives of station, including, but not limited to contesting calendars, writing rules, & prize inventory supervise
  27. analyze
    break down into components or essential features
    Analyze data from key stores/markets to determine positioning and in-store event opportunities.
  28. tactile
    of or relating to or proceeding from the sense of touch
    Partnerships & Team Management Direct the efforts of the marketing staff and coordinates at the strategic and tactile levels with other functions of the organization.
  29. follow through
    pursue to a conclusion or bring to a successful issue
    oral communication skills Strong proficiency in PowerPoint & Excel Good public speaking and presentation skills Strong interpersonal skills and ability to interact and work with staff at all levels Excellent written and verbal communication skills Ability to work independently and as part of a team Ability to project a professional image over the phone and in person Commitment to internal and external clients and customer service principles Willingness to take initiative and to follow through
  30. vendor
    someone who exchanges goods or services for money
    Plan and manage budgets while meeting minimum ROI expectations on sales related activities Negotiate vendor contracts as needed Analysis Identify regional insights to create localized marketing programs.
  31. inventory
    a detailed list of all the items in stock
    and build relationships with business partners across IMG properties/business units Lead in sales support across all IMG College verticals including digital, social, media, operations and local properties Identify appropriate partnership opportunities for prospective clients Maximize partnership value and drive client objectives Assist in identification of potential business targets Management of National Programming Manager (Manager will have a coordinator reporting to him/her) and Inventory
  32. collaborative
    accomplished by working jointly
    Collaborative and able to work cross-functionally in addition to effective management of vendors Possess natural ability to engage clients both personally and professionally Demonstrate the desire to introduce clients to potential new strategies and solutions that will positively impact their business Effectively presents information in both one-on-one and group situations to clients and other employees of the agency The ability to handle and prioritize multiple projects and to adjust to
  33. public speaking
    delivering an address to a public audience
    marketing strategy on behalf of client or company preferred Ability to manage and lead several projects and deliverables at one time Excellence in presentation skills Experience with sponsorship contract negotiations, on-site event marketing operations and logistics preferred Ability to think strategically and creatively Ability to problem-solve independently and in groups time management, written and oral communication skills Strong proficiency in PowerPoint & Excel Good public speaking
  34. integration
    the act of combining into a whole
    Marketing Develop launch strategies for a portfolio of vertical retail concepts as they relate to all branded customer touch-points, including: social media, buzz marketing, direct mail, content strategies and strategic partnerships Manage program content development, outbound promotion strategies, collateral production, messaging strategies and ongoing program integration.
  35. messaging
    the sending and processing of e-mail by computer
    Marketing Develop launch strategies for a portfolio of vertical retail concepts as they relate to all branded customer touch-points, including: social media, buzz marketing, direct mail, content strategies and strategic partnerships Manage program content development, outbound promotion strategies, collateral production, messaging strategies and ongoing program integration.
  36. organizational
    of or relating to an organization
    proficiency in PowerPoint & Excel Good public speaking and presentation skills Strong interpersonal skills and ability to interact and work with staff at all levels Excellent written and verbal communication skills Ability to work independently and as part of a team Ability to project a professional image over the phone and in person Commitment to internal and external clients and customer service principles Willingness to take initiative and to follow through on projects Strong organizational
  37. strategy
    an elaborate and systematic plan of action
    Marketing Develop launch strategies for a portfolio of vertical retail concepts as they relate to all branded customer touch-points, including: social media, buzz marketing, direct mail, content strategies and strategic partnerships Manage program content development, outbound promotion strategies, collateral production, messaging strategies and ongoing program integration.
  38. initiative
    readiness to embark on bold new ventures
    Plan, implement and execute in-store special events and store opening initiatives.
  39. execute
    put in effect
    Plan, implement and execute in-store special events and store opening initiatives.
  40. deadline
    the point in time at which something must be completed
    deadlines, and project goals Experience leading strategic brainstorming, campaign development, creative brief development and creative execution Able to adapt to a fast pace ever changing environment Develop approach and rationale for partnership Oversee the creation of presentation materials to support sponsorship sales Oversee output of 60% of presentation materials for national sponsorship sales across all categories Oversee sales timeline and status of national sales team prospects to
  41. positioning
    the act of putting something in a certain place
    Analyze data from key stores/markets to determine positioning and in-store event opportunities.
  42. alignment
    the spatial property possessed by things in a straight line
    Analyze research findings that best demonstrate brand alignment and high index against designated target opportunities Lead in category development, analysis & tracking with operations and all IMG College verticals Interface and build relationships with business partners across IMG properties/business units Lead in sales support across all IMG College verticals including digital, social, media, operations and local properties Identify appropriate partnership opportunities for prospective
  43. interact
    do something together or with others
    manage and lead several projects and deliverables at one time Excellence in presentation skills Experience with sponsorship contract negotiations, on-site event marketing operations and logistics preferred Ability to think strategically and creatively Ability to problem-solve independently and in groups time management, written and oral communication skills Strong proficiency in PowerPoint & Excel Good public speaking and presentation skills Strong interpersonal skills and ability to interact
  44. promotion
    the act of raising in rank or position
    Marketing Develop launch strategies for a portfolio of vertical retail concepts as they relate to all branded customer touch-points, including: social media, buzz marketing, direct mail, content strategies and strategic partnerships Manage program content development, outbound promotion strategies, collateral production, messaging strategies and ongoing program integration.
  45. strategically
    with regard to strategy
    of National Programming Manager (Manager will have a coordinator reporting to him/her) and Inventory Coordinator Experience managing the development and implementation of sponsorship marketing strategy on behalf of client or company preferred Ability to manage and lead several projects and deliverables at one time Excellence in presentation skills Experience with sponsorship contract negotiations, on-site event marketing operations and logistics preferred Ability to think strategically
  46. collateral
    accompanying; following as a consequence
    Marketing Develop launch strategies for a portfolio of vertical retail concepts as they relate to all branded customer touch-points, including: social media, buzz marketing, direct mail, content strategies and strategic partnerships Manage program content development, outbound promotion strategies, collateral production, messaging strategies and ongoing program integration.
  47. coordinator
    someone whose task is to see that work goes harmoniously
    all IMG College verticals Interface and build relationships with business partners across IMG properties/business units Lead in sales support across all IMG College verticals including digital, social, media, operations and local properties Identify appropriate partnership opportunities for prospective clients Maximize partnership value and drive client objectives Assist in identification of potential business targets Management of National Programming Manager (Manager will have a coordinator
  48. forecasting
    a statement made about the future
    Financial/Budgeting Partner with VP of Marketing for financial strategy forecasting and planning.
  49. listener
    someone who listens attentively
    internal and external entities with Director’s oversight generate creative selling concepts, marketing materials, incentives, and promotional themes/programs Project/Event management skills required develop an annual marketing plan while consulting with department heads; includes developing and managing marketing budget Promotes the desired image of the Radio stations in the local market, to listeners, potential listeners, and the advertising community Develop and oversee all promotional and
  50. rationale
    an explanation of the fundamental reasons
    rationale for partnership Oversee the creation of presentation materials to support sponsorship sales Oversee output of 60% of presentation materials for national sponsorship sales across all categories Oversee sales timeline and status of national sales team prospects to entire support team and coordinate efforts of all support stakeholders (research, activation, etc) Oversee the follow-up process and materials output for on-going national dialogue for partnerships inclusive of follow up
  51. market
    a store where groceries are sold
    Marketing Develop launch strategies for a portfolio of vertical retail concepts as they relate to all branded customer touch-points, including: social media, buzz marketing, direct mail, content strategies and strategic partnerships Manage program content development, outbound promotion strategies, collateral production, messaging strategies and ongoing program integration.
  52. follow-up
    a piece of work that exploits or builds on earlier work
    follow-up process and materials output for on-going national dialogue for partnerships inclusive of follow up proposals, media plans, pricing and media evaluation Lead in review and analysis of a brand’s marketing efforts in order to: Analyze research findings that best demonstrate brand alignment and high index against designated target opportunities Lead in category development, analysis & tracking with operations and all IMG College verticals Interface and build relationships with business
  53. programming
    setting an order and time for planned events
    analysis & tracking with operations and all IMG College verticals Interface and build relationships with business partners across IMG properties/business units Lead in sales support across all IMG College verticals including digital, social, media, operations and local properties Identify appropriate partnership opportunities for prospective clients Maximize partnership value and drive client objectives Assist in identification of potential business targets Management of National Programming
  54. ability
    the quality of having the means or skills to do something
    ability to concept, negotiate, plan and execute projects Collaborative and able to work cross-functionally in addition to effective management of vendors Possess natural ability to engage clients both personally and professionally Demonstrate the desire to introduce clients to potential new strategies and solutions that will positively impact their business Effectively presents information in both one-on-one and group situations to clients and other employees of the agency The ability to
  55. creative
    having the ability or power to invent or make something
    creative brief development and creative execution Able to adapt to a fast pace ever changing environment Develop approach and rationale for partnership Oversee the creation of presentation materials to support sponsorship sales Oversee output of 60% of presentation materials for national sponsorship sales across all categories Oversee sales timeline and status of national sales team prospects to entire support team and coordinate efforts of all support stakeholders (research, activation, etc)
  56. customer
    someone who pays for goods or services
    Marketing Develop launch strategies for a portfolio of vertical retail concepts as they relate to all branded customer touch-points, including: social media, buzz marketing, direct mail, content strategies and strategic partnerships Manage program content development, outbound promotion strategies, collateral production, messaging strategies and ongoing program integration.
  57. tracking
    the pursuit by following tracks or marks they left behind
    tracking across all platforms to determine ROI for each initiative. team management Strategic with an ability to concept, negotiate, plan and execute projects Collaborative and able to work cross-functionally in addition to effective management of vendors Possess natural ability to engage clients both personally and professionally Demonstrate the desire to introduce clients to potential new strategies and solutions that will positively impact their business Effectively presents information in
  58. develop
    progress or evolve through a process of natural growth
    Marketing Develop launch strategies for a portfolio of vertical retail concepts as they relate to all branded customer touch-points, including: social media, buzz marketing, direct mail, content strategies and strategic partnerships Manage program content development, outbound promotion strategies, collateral production, messaging strategies and ongoing program integration.
  59. strategic
    relating to an elaborate and systematic plan of action
    Marketing Develop launch strategies for a portfolio of vertical retail concepts as they relate to all branded customer touch-points, including: social media, buzz marketing, direct mail, content strategies and strategic partnerships Manage program content development, outbound promotion strategies, collateral production, messaging strategies and ongoing program integration.
  60. ongoing
    currently happening
    Marketing Develop launch strategies for a portfolio of vertical retail concepts as they relate to all branded customer touch-points, including: social media, buzz marketing, direct mail, content strategies and strategic partnerships Manage program content development, outbound promotion strategies, collateral production, messaging strategies and ongoing program integration.
  61. implementation
    the act of providing a means for accomplishing something
    units Lead in sales support across all IMG College verticals including digital, social, media, operations and local properties Identify appropriate partnership opportunities for prospective clients Maximize partnership value and drive client objectives Assist in identification of potential business targets Management of National Programming Manager (Manager will have a coordinator reporting to him/her) and Inventory Coordinator Experience managing the development and implementation
  62. concept
    an abstract or general idea inferred from specific instances
    Marketing Develop launch strategies for a portfolio of vertical retail concepts as they relate to all branded customer touch-points, including: social media, buzz marketing, direct mail, content strategies and strategic partnerships Manage program content development, outbound promotion strategies, collateral production, messaging strategies and ongoing program integration.
  63. employee
    a worker who is hired to perform a job
    employees of the agency The ability to handle and prioritize multiple projects and to adjust to inevitable changes in timelines, deadlines, and project goals Experience leading strategic brainstorming, campaign development, creative brief development and creative execution Able to adapt to a fast pace ever changing environment Develop approach and rationale for partnership Oversee the creation of presentation materials to support sponsorship sales Oversee output of 60% of presentation
  64. adapt
    make fit for, or change to suit a new purpose
    adapt to a fast pace ever changing environment Develop approach and rationale for partnership Oversee the creation of presentation materials to support sponsorship sales Oversee output of 60% of presentation materials for national sponsorship sales across all categories Oversee sales timeline and status of national sales team prospects to entire support team and coordinate efforts of all support stakeholders (research, activation, etc) Oversee the follow-up process and materials output for
  65. sale
    the general activity of selling
    Oversee marketing programs and partnerships designed to increase brand awareness, drive traffic and increase sales retail and outlet stores, web, direct mail, email, wholesale and international channels.
  66. event
    something that happens at a given place and time
    Plan, implement and execute in-store special events and store opening initiatives.
  67. medium
    the surrounding environment
    Marketing Develop launch strategies for a portfolio of vertical retail concepts as they relate to all branded customer touch-points, including: social media, buzz marketing, direct mail, content strategies and strategic partnerships Manage program content development, outbound promotion strategies, collateral production, messaging strategies and ongoing program integration.
  68. vertical
    at right angles to the plane of the horizon or a base line
    Marketing Develop launch strategies for a portfolio of vertical retail concepts as they relate to all branded customer touch-points, including: social media, buzz marketing, direct mail, content strategies and strategic partnerships Manage program content development, outbound promotion strategies, collateral production, messaging strategies and ongoing program integration.
  69. advertise
    make publicity for; try to sell
    Work with VP, Brand Marketing to continue evolving original brand voice and customer experiences Develop local advertising and marketing plans to support store openings and key regions.
  70. manage
    be in charge of, act on, or dispose of
    Marketing Develop launch strategies for a portfolio of vertical retail concepts as they relate to all branded customer touch-points, including: social media, buzz marketing, direct mail, content strategies and strategic partnerships Manage program content development, outbound promotion strategies, collateral production, messaging strategies and ongoing program integration.
  71. sales
    income (at invoice values) received for goods and services over some given period of time
    Oversee marketing programs and partnerships designed to increase brand awareness, drive traffic and increase sales retail and outlet stores, web, direct mail, email, wholesale and international channels.
  72. presentation
    the act of formally giving something, as a prize
    presentation materials to support sponsorship sales Oversee output of 60% of presentation materials for national sponsorship sales across all categories Oversee sales timeline and status of national sales team prospects to entire support team and coordinate efforts of all support stakeholders (research, activation, etc) Oversee the follow-up process and materials output for on-going national dialogue for partnerships inclusive of follow up proposals, media plans, pricing and media evaluation
  73. skill
    an ability that has been acquired by training
    for prospective clients Maximize partnership value and drive client objectives Assist in identification of potential business targets Management of National Programming Manager (Manager will have a coordinator reporting to him/her) and Inventory Coordinator Experience managing the development and implementation of sponsorship marketing strategy on behalf of client or company preferred Ability to manage and lead several projects and deliverables at one time Excellence in presentation skills
  74. creativity
    the ability to bring something into existence
    Facilitate the creativity, idealeology, & brainstorming of ideas with sales team and client on sales while creating, reviewing, & approving packages Responsible for compliance RLR database, trademarks, & legal documents.
  75. negotiate
    discuss the terms of an arrangement
    Plan and manage budgets while meeting minimum ROI expectations on sales related activities Negotiate vendor contracts as needed Analysis Identify regional insights to create localized marketing programs.
  76. follow up
    increase the effectiveness or success of by further action
    follow up proposals, media plans, pricing and media evaluation Lead in review and analysis of a brand’s marketing efforts in order to: Analyze research findings that best demonstrate brand alignment and high index against designated target opportunities Lead in category development, analysis & tracking with operations and all IMG College verticals Interface and build relationships with business partners across IMG properties/business units Lead in sales support across all IMG College verticals
  77. inclusive
    encompassing much or everything
    inclusive of follow up proposals, media plans, pricing and media evaluation Lead in review and analysis of a brand’s marketing efforts in order to: Analyze research findings that best demonstrate brand alignment and high index against designated target opportunities Lead in category development, analysis & tracking with operations and all IMG College verticals Interface and build relationships with business partners across IMG properties/business units Lead in sales support across all IMG
  78. independently
    on your own; without outside help
    have a coordinator reporting to him/her) and Inventory Coordinator Experience managing the development and implementation of sponsorship marketing strategy on behalf of client or company preferred Ability to manage and lead several projects and deliverables at one time Excellence in presentation skills Experience with sponsorship contract negotiations, on-site event marketing operations and logistics preferred Ability to think strategically and creatively Ability to problem-solve independently
  79. functional
    designed for or capable of a particular use
    Work with internal partners to create project collateral and ensure all assets meet brand, visual and legal guidelines Liaise with cross-functional teams to ensure clear communication, seamless integration and timely execution of retail marketing program deliverables.
  80. management
    the act of controlling something
    Partnerships & Team Management Direct the efforts of the marketing staff and coordinates at the strategic and tactile levels with other functions of the organization.
  81. asset
    a useful or valuable quality
    Work with internal partners to create project collateral and ensure all assets meet brand, visual and legal guidelines Liaise with cross-functional teams to ensure clear communication, seamless integration and timely execution of retail marketing program deliverables.
  82. prize
    something given for victory or superiority in a contest or competition or for winning a lottery
    prize commitment letters Establishes approvals with necessary internal and external entities with Director’s oversight generate creative selling concepts, marketing materials, incentives, and promotional themes/programs Project/Event management skills required develop an annual marketing plan while consulting with department heads; includes developing and managing marketing budget Promotes the desired image of the Radio stations in the local market, to listeners, potential listeners, and the
  83. fulfillment
    the act of consummating something, as a desire or promise
    fulfillment Coordinates partnership materials and paperwork with programming partners Attains necessary art and creative assets Executes prize commitment letters Establishes approvals with necessary internal and external entities with Director’s oversight generate creative selling concepts, marketing materials, incentives, and promotional themes/programs Project/Event management skills required develop an annual marketing plan while consulting with department heads; includes developing and
  84. program
    a series of steps to be carried out
    Marketing Develop launch strategies for a portfolio of vertical retail concepts as they relate to all branded customer touch-points, including: social media, buzz marketing, direct mail, content strategies and strategic partnerships Manage program content development, outbound promotion strategies, collateral production, messaging strategies and ongoing program integration.
  85. ensure
    make certain of
    Work with internal partners to create project collateral and ensure all assets meet brand, visual and legal guidelines Liaise with cross-functional teams to ensure clear communication, seamless integration and timely execution of retail marketing program deliverables.
  86. category
    a general concept that marks divisions or coordinations
    categories Oversee sales timeline and status of national sales team prospects to entire support team and coordinate efforts of all support stakeholders (research, activation, etc) Oversee the follow-up process and materials output for on-going national dialogue for partnerships inclusive of follow up proposals, media plans, pricing and media evaluation Lead in review and analysis of a brand’s marketing efforts in order to: Analyze research findings that best demonstrate brand alignment and high
  87. partner
    a person who is a member of a cooperative relationship
    Work with internal partners to create project collateral and ensure all assets meet brand, visual and legal guidelines Liaise with cross-functional teams to ensure clear communication, seamless integration and timely execution of retail marketing program deliverables.
  88. include
    have as a part; be made up out of
    Marketing Develop launch strategies for a portfolio of vertical retail concepts as they relate to all branded customer touch-points, including: social media, buzz marketing, direct mail, content strategies and strategic partnerships Manage program content development, outbound promotion strategies, collateral production, messaging strategies and ongoing program integration.
  89. project
    a planned undertaking
    Work with internal partners to create project collateral and ensure all assets meet brand, visual and legal guidelines Liaise with cross-functional teams to ensure clear communication, seamless integration and timely execution of retail marketing program deliverables.
  90. demonstrate
    give an exhibition of to an interested audience
    Demonstrate the desire to introduce clients to potential new strategies and solutions that will positively impact their business Effectively presents information in both one-on-one and group situations to clients and other employees of the agency The ability to handle and prioritize multiple projects and to adjust to inevitable changes in timelines, deadlines, and project goals Experience leading strategic brainstorming, campaign development, creative brief development and creative execution
  91. commitment
    the act of binding yourself to a course of action
    to think strategically and creatively Ability to problem-solve independently and in groups time management, written and oral communication skills Strong proficiency in PowerPoint & Excel Good public speaking and presentation skills Strong interpersonal skills and ability to interact and work with staff at all levels Excellent written and verbal communication skills Ability to work independently and as part of a team Ability to project a professional image over the phone and in person Commitment
  92. pricing
    the evaluation of something in terms of its price
    pricing and media evaluation Lead in review and analysis of a brand’s marketing efforts in order to: Analyze research findings that best demonstrate brand alignment and high index against designated target opportunities Lead in category development, analysis & tracking with operations and all IMG College verticals Interface and build relationships with business partners across IMG properties/business units Lead in sales support across all IMG College verticals including digital, social, media,
  93. analysis
    abstract separation of something into its various parts
    Plan and manage budgets while meeting minimum ROI expectations on sales related activities Negotiate vendor contracts as needed Analysis Identify regional insights to create localized marketing programs.
  94. subscriber
    someone who pays for and receives a steady publication or service
    part of a team Ability to project a professional image over the phone and in person Commitment to internal and external clients and customer service principles Willingness to take initiative and to follow through on projects Strong organizational skills and detail orientation Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast paced environment Liasion with CRM team, and other departments as necessary, to reward subscriber
  95. output
    production of a certain amount
    output of 60% of presentation materials for national sponsorship sales across all categories Oversee sales timeline and status of national sales team prospects to entire support team and coordinate efforts of all support stakeholders (research, activation, etc) Oversee the follow-up process and materials output for on-going national dialogue for partnerships inclusive of follow up proposals, media plans, pricing and media evaluation Lead in review and analysis of a brand’s marketing efforts in
  96. contest
    a struggle between rivals
    and external entities with Director’s oversight generate creative selling concepts, marketing materials, incentives, and promotional themes/programs Project/Event management skills required develop an annual marketing plan while consulting with department heads; includes developing and managing marketing budget Promotes the desired image of the Radio stations in the local market, to listeners, potential listeners, and the advertising community Develop and oversee all promotional and contest
  97. internal
    located inward
    Work with internal partners to create project collateral and ensure all assets meet brand, visual and legal guidelines Liaise with cross-functional teams to ensure clear communication, seamless integration and timely execution of retail marketing program deliverables.
  98. identify
    recognize as being
    Plan and manage budgets while meeting minimum ROI expectations on sales related activities Negotiate vendor contracts as needed Analysis Identify regional insights to create localized marketing programs.
  99. implement
    a piece of equipment or a tool used for a specific purpose
    Plan, implement and execute in-store special events and store opening initiatives.
  100. branded
    marked with a brand
    Marketing Develop launch strategies for a portfolio of vertical retail concepts as they relate to all branded customer touch-points, including: social media, buzz marketing, direct mail, content strategies and strategic partnerships Manage program content development, outbound promotion strategies, collateral production, messaging strategies and ongoing program integration.
  101. execution
    putting a condemned person to death
    Work with internal partners to create project collateral and ensure all assets meet brand, visual and legal guidelines Liaise with cross-functional teams to ensure clear communication, seamless integration and timely execution of retail marketing program deliverables.
  102. programme
    a series of goals to be accomplished
    analysis & tracking with operations and all IMG College verticals Interface and build relationships with business partners across IMG properties/business units Lead in sales support across all IMG College verticals including digital, social, media, operations and local properties Identify appropriate partnership opportunities for prospective clients Maximize partnership value and drive client objectives Assist in identification of potential business targets Management of National Programming
  103. facilitate
    make easier
    Facilitate the creativity, idealeology, & brainstorming of ideas with sales team and client on sales while creating, reviewing, & approving packages Responsible for compliance RLR database, trademarks, & legal documents.
  104. insight
    clear or deep perception of a situation
    Plan and manage budgets while meeting minimum ROI expectations on sales related activities Negotiate vendor contracts as needed Analysis Identify regional insights to create localized marketing programs.
  105. opportunity
    a possibility from a favorable combination of circumstances
    Partner with internal clients on the planning and execution of events with attention to integration of all direct marketing/PR mediums to promote the initiative Coordinate participation in mall marketing partnership, community events, fashion shows and special offer opportunities.
  106. oversight
    an unintentional omission from failure to notice something
    internal and external entities with Director’s oversight generate creative selling concepts, marketing materials, incentives, and promotional themes/programs Project/Event management skills required develop an annual marketing plan while consulting with department heads; includes developing and managing marketing budget Promotes the desired image of the Radio stations in the local market, to listeners, potential listeners, and the advertising community Develop and oversee all promotional and
  107. create
    bring into existence
    Work with internal partners to create project collateral and ensure all assets meet brand, visual and legal guidelines Liaise with cross-functional teams to ensure clear communication, seamless integration and timely execution of retail marketing program deliverables.
  108. generate
    bring into existence
    internal and external entities with Director’s oversight generate creative selling concepts, marketing materials, incentives, and promotional themes/programs Project/Event management skills required develop an annual marketing plan while consulting with department heads; includes developing and managing marketing budget Promotes the desired image of the Radio stations in the local market, to listeners, potential listeners, and the advertising community Develop and oversee all promotional and
  109. plan
    a series of steps to be carried out or goals to be achieved
    Work with VP, Brand Marketing to continue evolving original brand voice and customer experiences Develop local advertising and marketing plans to support store openings and key regions.
  110. team
    a cooperative unit
    Partnerships & Team Management Direct the efforts of the marketing staff and coordinates at the strategic and tactile levels with other functions of the organization.
  111. potential
    existing in possibility
    potential new strategies and solutions that will positively impact their business Effectively presents information in both one-on-one and group situations to clients and other employees of the agency The ability to handle and prioritize multiple projects and to adjust to inevitable changes in timelines, deadlines, and project goals Experience leading strategic brainstorming, campaign development, creative brief development and creative execution Able to adapt to a fast pace ever changing
  112. assets
    anything of material value owned by a person or company
    Work with internal partners to create project collateral and ensure all assets meet brand, visual and legal guidelines Liaise with cross-functional teams to ensure clear communication, seamless integration and timely execution of retail marketing program deliverables.
  113. recommend
    express a good opinion of
    Research and recommend community outreach event/sponsorship opportunities in top metro markets that align with brand values.
  114. research
    a seeking for knowledge
    Research and present opportunities and execute partnerships in the community that form the basis of an aggressive outreach/acquisition customer program.
  115. communication
    the activity of conveying information
    Work with internal partners to create project collateral and ensure all assets meet brand, visual and legal guidelines Liaise with cross-functional teams to ensure clear communication, seamless integration and timely execution of retail marketing program deliverables.
  116. community
    a group of people living in a particular local area
    Partner with internal clients on the planning and execution of events with attention to integration of all direct marketing/PR mediums to promote the initiative Coordinate participation in mall marketing partnership, community events, fashion shows and special offer opportunities.
  117. development
    a process in which something passes to a different stage
    Marketing Develop launch strategies for a portfolio of vertical retail concepts as they relate to all branded customer touch-points, including: social media, buzz marketing, direct mail, content strategies and strategic partnerships Manage program content development, outbound promotion strategies, collateral production, messaging strategies and ongoing program integration.
  118. compliance
    the act of submitting, usually surrendering power to another
    Facilitate the creativity, idealeology, & brainstorming of ideas with sales team and client on sales while creating, reviewing, & approving packages Responsible for compliance RLR database, trademarks, & legal documents.
  119. target
    a reference point to shoot at
    Analyze research findings that best demonstrate brand alignment and high index against designated target opportunities Lead in category development, analysis & tracking with operations and all IMG College verticals Interface and build relationships with business partners across IMG properties/business units Lead in sales support across all IMG College verticals including digital, social, media, operations and local properties Identify appropriate partnership opportunities for prospective
  120. budget
    a summary of intended expenditures
    Financial/Budgeting Partner with VP of Marketing for financial strategy forecasting and planning.
  121. lead
    take somebody somewhere
    Lead short-term and long-term investment strategies to drive customer response and brand affinity.
  122. operations
    financial transactions at a brokerage
    Analyze research findings that best demonstrate brand alignment and high index against designated target opportunities Lead in category development, analysis & tracking with operations and all IMG College verticals Interface and build relationships with business partners across IMG properties/business units Lead in sales support across all IMG College verticals including digital, social, media, operations and local properties Identify appropriate partnership opportunities for prospective
  123. advertising
    the business of drawing attention to goods and services
    Work with VP, Brand Marketing to continue evolving original brand voice and customer experiences Develop local advertising and marketing plans to support store openings and key regions.
  124. handle
    touch, lift, or hold
    handle and prioritize multiple projects and to adjust to inevitable changes in timelines, deadlines, and project goals Experience leading strategic brainstorming, campaign development, creative brief development and creative execution Able to adapt to a fast pace ever changing environment Develop approach and rationale for partnership Oversee the creation of presentation materials to support sponsorship sales Oversee output of 60% of presentation materials for national sponsorship sales across
  125. support
    the act of bearing the weight of or strengthening
    Work with VP, Brand Marketing to continue evolving original brand voice and customer experiences Develop local advertising and marketing plans to support store openings and key regions.
  126. solution
    a homogeneous mixture of two or more substances
    Analyze program success across pre-determined criteria and recommend solutions for improvement.
  127. maintain
    keep in a certain state, position, or activity
    Maintain accurate records of contestants, and ensure contests are conducted in accordance with FCC regulations and law Represent station at community events, charities and promotions.
  128. contract
    a binding agreement that is enforceable by law
    Plan and manage budgets while meeting minimum ROI expectations on sales related activities Negotiate vendor contracts as needed Analysis Identify regional insights to create localized marketing programs.
  129. agency
    the state of being in action or exerting power
    Manage agency partnerships.
  130. drive
    operate or control a vehicle
    Oversee marketing programs and partnerships designed to increase brand awareness, drive traffic and increase sales retail and outlet stores, web, direct mail, email, wholesale and international channels.
  131. review
    look at again; examine again
    review and analysis of a brand’s marketing efforts in order to: Analyze research findings that best demonstrate brand alignment and high index against designated target opportunities Lead in category development, analysis & tracking with operations and all IMG College verticals Interface and build relationships with business partners across IMG properties/business units Lead in sales support across all IMG College verticals including digital, social, media, operations and local properties
  132. write
    name the letters that comprise the accepted form of
    and Inventory Coordinator Experience managing the development and implementation of sponsorship marketing strategy on behalf of client or company preferred Ability to manage and lead several projects and deliverables at one time Excellence in presentation skills Experience with sponsorship contract negotiations, on-site event marketing operations and logistics preferred Ability to think strategically and creatively Ability to problem-solve independently and in groups time management, written
  133. local
    of or belonging to or characteristic of a particular area
    Work with VP, Brand Marketing to continue evolving original brand voice and customer experiences Develop local advertising and marketing plans to support store openings and key regions.
  134. legal
    established by or founded upon law or official rules
    Work with internal partners to create project collateral and ensure all assets meet brand, visual and legal guidelines Liaise with cross-functional teams to ensure clear communication, seamless integration and timely execution of retail marketing program deliverables.
  135. staff
    a strong rod or stick with a specialized utilitarian purpose
    Partnerships & Team Management Direct the efforts of the marketing staff and coordinates at the strategic and tactile levels with other functions of the organization.
  136. production
    the act or process of making something
    Marketing Develop launch strategies for a portfolio of vertical retail concepts as they relate to all branded customer touch-points, including: social media, buzz marketing, direct mail, content strategies and strategic partnerships Manage program content development, outbound promotion strategies, collateral production, messaging strategies and ongoing program integration.
  137. relationship
    a mutual connection between people
    Analyze research findings that best demonstrate brand alignment and high index against designated target opportunities Lead in category development, analysis & tracking with operations and all IMG College verticals Interface and build relationships with business partners across IMG properties/business units Lead in sales support across all IMG College verticals including digital, social, media, operations and local properties Identify appropriate partnership opportunities for prospective
  138. financial
    involving fiscal matters
    Financial/Budgeting Partner with VP of Marketing for financial strategy forecasting and planning.
  139. social
    living together or enjoying life in communities
    Marketing Develop launch strategies for a portfolio of vertical retail concepts as they relate to all branded customer touch-points, including: social media, buzz marketing, direct mail, content strategies and strategic partnerships Manage program content development, outbound promotion strategies, collateral production, messaging strategies and ongoing program integration.
Created on 五月 13, 2013

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