GrowMotor Words

Graeme Roberts (United States of America)
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Full list of words from this list:

words only definitions & notes
  1. about
    (of quantities) imprecise but fairly close to correct
    When asked about plans for the future, Roberts said that, “Focus is all important, but much of the team’s work is around market-driven innovation.
  2. academic
    associated with an educational institution
    Real world—we never follow academic orthodoxy or conventional templates, which are largely wrong.
  3. achieve
    gain with effort
     To help GrowMotorists achieve their big goals, inside and outside the company.
  4. action
    something done (usually as opposed to something said)
    Instruction Manual—we explain every step, concept, principle, and action.
  5. activity
    any specific behavior
    Results-driven on hard metrics Activity-driven
    Panoramic view of whole business Searchlight view, piece of the elephant
    Entrepreneurial, small, fast Bureaucratic, large, slow
    Teamwork, apolitical, cooperative Siloed, toxic, destructive
    Very hard wo
  6. addition
    the arithmetic operation of summing
    Every GrowMotorist™ must write and speak excellent English, in addition to her or his native language.
  7. advantage
    the quality of having a superior or more favorable position
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  8. advertise
    make publicity for; try to sell
    Myth Truth
    Marketing is communication or advertising Communication is one part of marketing
    Marketing and sales are separate Marketing and sales are two sides of the same coin
    Marketing is just a job like any other Great marketing demands passionate commitment
    Marketing sells what it is given Great marketing drives products and services
    More people make better marketing Fewer, passionate people make great marketing
    Great marketing is based on “creative ideas” Great marketing is based ...
  9. advertising
    the business of drawing attention to goods and services
    Myth Truth
    Marketing is communication or advertising Communication is one part of marketing
    Marketing and sales are separate Marketing and sales are two sides of the same coin
    Marketing is just a job like any other Great marketing demands passionate commitment
    Marketing sells what it is given Great marketing drives products and services
    More people make better marketing Fewer, passionate people make great marketing
    Great marketing is based on “creative ideas” Great marketing is based ...
  10. advisor
    an expert who gives guidance
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  11. affect
    have an influence upon
    Panoramic—we will point out problems in leadership, management, or other functions that affect marketing.
  12. afresh
    again, but in a new or different way
    Original—we think afresh about every opportunity, challenge, and problem, taking nothing for granted.
  13. aggrandizement
    the act of increasing the prestige or power of something
    Loyal—we are totally dedicated to the success of our chosen clients, not our own self aggrandizement.
  14. aggressive
    characteristic of an enemy or one eager to fight
    Innovative, experimental, risk taking Habitual, stick with the known, risk averse
    Creative, inspired, changing Pedestrian, prosaic, static
    High integrity, caring Expedient, uncaring
    Aggressive, customer first, opportunistic Live and let live, industry first, routine

    WHAT DEFINES A GREAT MARKETING TEAM?
  15. agile
    moving quickly and lightly
     To build an agile, dynamic, and profitable business on a new paradigm—a people-first global network of GrowMotorists™—outstanding people working together to make the world better through marketing.
  16. agreement
    harmony of people's opinions, actions, or characters
    Familiar—we write GrowMotor Marketing Plans so that if you have seen one
    APPROACH
    Committed—clients sign off on every detail of the plan, signaling agreement and commitment to make it happen.
  17. aim
    point or cause to go towards
    Developmental—we aim to make our client marketing team more effective and independent.
  18. align
    arrange so as to be parallel or straight
    Aligned—real, practical actions drive the strategies that achieve the goals.
  19. aligned
    in a straight line
    Aligned—real, practical actions drive the strategies that achieve the goals.
  20. all
    entirely or completely
    “We are building the global company of the future,” explained Graeme Roberts, “It makes communication more difficult, although telepresence (they are Cisco Platinum Partners) has made all the difference.”
  21. all important
    of the greatest importance
    When asked about plans for the future, Roberts said that, “Focus is all important, but much of the team’s work is around market-driven innovation.
  22. allocation
    the act of distributing or apportioning according to a plan
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  23. always
    at all times; all the time and on every occasion
    In a unique operating model, their teams are always multi-national and multi-locational, so that a client in Silicon Valley will have a couple of local point people, but might have other team members in Riga, Dubai, and Singapore.
  24. analysis
    abstract separation of something into its various parts
    Driving immediately to action, not paralysis by analysis.
  25. anecdotal
    based on stories rather than data or scientific observation
    Excellent Performance Poor Performance
    Deeply thoughtful decisions Conventional, shallow decisions
    Proactive Reactive
    Data and information driven Anecdotal and opinionated
    Process and framework based Haphazard, piecemeal, what now?
  26. apolitical
    neutral with regards to government policy
    Results-driven on hard metrics Activity-driven
    Panoramic view of whole business Searchlight view, piece of the elephant
    Entrepreneurial, small, fast Bureaucratic, large, slow
    Teamwork, apolitical, cooperative Siloed, toxic, destructive
    Very hard wo
  27. area
    the extent of a two-dimensional surface within a boundary
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired,...
  28. around
    in the area or vicinity
    When asked about plans for the future, Roberts said that, “Focus is all important, but much of the team’s work is around market-driven innovation.
  29. articulate
    express or state clearly
    Articulate—we contribute to a clear, simple dialogue, free of jargon, prevarication, and obfuscation.
  30. as it is
    in the actual state of affairs and often contrary to expectations
    We insist that our local teams always work together in a single office, informal as it is, because social support and creative discussion are so important.”
  31. ask
    make a request or demand for something to somebody
    When asked why the company is so successful, Roberts said, “We live by five principles!”
    1.
  32. assist
    give help; be of service
    We help each individual to work on their goals, whether they eventually stay with us or do their own thing, which we encourage and sometimes assist.
  33. assume
    take to be the case or to be true
    We assume no prior knowledge.
  34. assumption
    the act of taking something for granted
    Skeptical—we accept nothing at face value, always questioning assumptions and conventional wisdom.
  35. at a time
    simultaneously
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  36. authoritative
    of recognized power or excellence
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  37. averse
    strongly opposed
    Innovative, experimental, risk taking Habitual, stick with the known, risk averse
    Creative, inspired, changing Pedestrian, prosaic, static
    High integrity, caring Expedient, uncaring
    Aggressive, customer first, opportunistic Live and let live, industry first, routine

    WHAT DEFINES A GREAT MARKETING TEAM?
  38. avoid
    stay away from
    We avoid the formation of parochial local cliques and we see performance problems sooner and deal with them right away.
  39. balance
    harmonious arrangement or relation of parts within a whole
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  40. balancing
    getting two things to correspond
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  41. base
    lowest support of a structure
    Excellent Performance Poor Performance
    Deeply thoughtful decisions Conventional, shallow decisions
    Proactive Reactive
    Data and information driven Anecdotal and opinionated
    Process and framework based Haphazard, piecemeal, what now?
  42. based
    having a base
    Excellent Performance Poor Performance
    Deeply thoughtful decisions Conventional, shallow decisions
    Proactive Reactive
    Data and information driven Anecdotal and opinionated
    Process and framework based Haphazard, piecemeal, what now?
  43. believe in
    have a firm conviction as to the goodness of something
    “We believe in world teams,” said Roberts, “because all of our people grow and learn together.
  44. benefit
    something that aids or promotes well-being
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operation...
  45. best
    having the most positive qualities
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development i...
  46. better
    superior to another in excellence or quality or desirability
     To research and develop new and better ways to market, and to share that knowledge.
  47. big
    above average in size or number or quantity
    THE BIG PICTURE
    THE GROWMOTOR™ MISSIONS
    Marketing is fundamental to the success of human enterprise and entrepreneurship.
  48. boost
    increase
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operation...
  49. break
    destroy the integrity of
     To teach mighty strong marketing in new ways that break down the knowing-doing gap—learning by doing, learning through the experience of others, and learning through mobile games and simulations.
  50. break down
    stop operating or functioning
     To teach mighty strong marketing in new ways that break down the knowing-doing gap—learning by doing, learning through the experience of others, and learning through mobile games and simulations.
  51. broke
    lacking funds
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired,...
  52. budget
    a summary of intended expenditures
    Practical—we always consider our client’s budget and practical constraints, but sometimes push the envelope.
  53. build
    make by combining materials and parts
     To build an agile, dynamic, and profitable business on a new paradigm—a people-first global network of GrowMotorists™—outstanding people working together to make the world better through marketing.
  54. bureaucratic
    of or relating to unnecessary procedures and red tape
    Results-driven on hard metrics Activity-driven
    Panoramic view of whole business Searchlight view, piece of the elephant
    Entrepreneurial, small, fast Bureaucratic, large, slow
    Teamwork, apolitical, cooperative Siloed, toxic, destructive
    Very hard working, dedicated It’s a job!
  55. business
    the principal activity in one's life to earn money
     To build an agile, dynamic, and profitable business on a new paradigm—a people-first global network of GrowMotorists™—outstanding people working together to make the world better through marketing.
  56. but
    and nothing more
    In a unique operating model, their teams are always multi-national and multi-locational, so that a client in Silicon Valley will have a couple of local point people, but might have other team members in Riga, Dubai, and Singapore.
  57. calendar
    a system of timekeeping that defines divisions of the year
    Do a two-year MightyStrong Marketing Plan™ with instructions and a monthly calendar.
  58. call on
    have recourse to or make an appeal or request for help or information to
    Sometimes we learn from our clients or call on other specialists.
  59. can
    airtight sealed metal container for food or drink, etc.
    We can define it as excellence at each step of the seven step FastMarketing™ Framework.
  60. capital
    a large alphabetic character used in writing or printing
    Learning—we constantly improve and refine our intellectual capital based on experience and feedback.
  61. capture
    seize as if by hunting, snaring, or trapping
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operation...
  62. caring
    feeling and exhibiting concern and empathy for others
    Innovative, experimental, risk taking Habitual, stick with the known, risk averse
    Creative, inspired, changing Pedestrian, prosaic, static
    High integrity, caring Expedient, uncaring
    Aggressive, customer first, opportunistic Live and let live, industry first, routine

    WHAT DEFINES A GREAT MARKETING TEAM?
  63. challenge
    a call to engage in a contest or fight
    Change and challenge are life’s normal states.
  64. challenging
    requiring full use of your abilities or resources
    Challenging—we deliver the truth with kindness and tact, but deliver it we must.
  65. change
    become different in some particular way
    Change and challenge are life’s normal states.
  66. changed
    made or become different in nature or form
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  67. changing
    marked by continuous modification or effective action
    Innovative, experimental, risk taking Habitual, stick with the known, risk averse
    Creative, inspired, changing Pedestrian, prosaic, static
    High integrity, caring Expedient, uncaring
    Aggressive, customer first, opportunistic Live and let live, industry first, routine

    WHAT DEFINES A GREAT MARKETING TEAM?
  68. characteristic
    typical or distinctive
    MARKETING PERFORMANCE
    What are the known characteristics of marketing departments that drive excellent or poor performance?
  69. checklist
    a list of items to be checked or consulted
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operation...
  70. choose
    pick out from a number of alternatives
    Sometimes they will choose a team member to spawn a new location, like the recently opened office in Auckland, New Zealand.
  71. chosen
    one who is the object of choice; who is given preference
    Loyal—we are totally dedicated to the success of our chosen clients, not our own self aggrandizement.
  72. clarity
    the quality of being coherent and easily understood
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development i...
  73. clear
    readily apparent to the mind
    Articulate—we contribute to a clear, simple dialogue, free of jargon, prevarication, and obfuscation.
  74. client
    someone who pays for goods or services
     To implement mighty strong marketing with clients through intense consulting work, so that they learn by doing.
  75. clique
    an exclusive circle of people with a common purpose
    We avoid the formation of parochial local cliques and we see performance problems sooner and deal with them right away.
  76. coin
    a flat metal piece (usually a disc) used as money
    Myth Truth
    Marketing is communication or advertising Communication is one part of marketing
    Marketing and sales are separate Marketing and sales are two sides of the same coin
    Marketing is just a job like any other Great marketing demands passionate commitment
    Marketing sells what it is given Great marketing drives products and services
    More people make better marketing Fewer, passionate people make great marketing
    Great marketing is based on “creative ideas” Great marketing is based ...
  77. collaborative
    accomplished by working jointly
    Collaborative—we develop the Marketing Plan together with our clients, in a mutually respectful team.
  78. comfortable
    providing or experiencing physical well-being or relief
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operation...
  79. commit
    engage in or perform
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired, com...
  80. commitment
    the act of binding yourself to a course of action
    Myth Truth
    Marketing is communication or advertising Communication is one part of marketing
    Marketing and sales are separate Marketing and sales are two sides of the same coin
    Marketing is just a job like any other Great marketing demands passionate commitment
    Marketing sells what it is given Great marketing drives products and services
    More people make better marketing Fewer, passionate people make great marketing
    Great marketing is based on “creative ideas” Great marketing is based ...
  81. committed
    bound or obligated, as under a pledge to a cause or action
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired, com...
  82. communication
    the activity of conveying information
    “We are building the global company of the future,” explained Graeme Roberts, “It makes communication more difficult, although telepresence (they are Cisco Platinum Partners) has made all the difference.”
  83. communicative
    able or tending to transmit a message
    Communicative—we write plans that are readable, simple, clear, strong, interesting, informal, and even funny.
  84. company
    an institution created to conduct business
     To help GrowMotorists achieve their big goals, inside and outside the company.
  85. compete
    engage in a contest or measure oneself against others
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operation...
  86. competency
    the quality of being adequately or well qualified
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development i...
  87. competitive
    involving rivalry over something
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  88. completion
    a concluding action
    Immediate—we start implementing our plan as soon as decisions are made, not waiting for completion of the plan.
  89. compromise
    an accommodation in which both sides make concessions
    Excellent work without compromise.
  90. concept
    an abstract or general idea inferred from specific instances
    Instruction Manual—we explain every step, concept, principle, and action.
  91. confidence
    belief in yourself and your abilities
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development i...
  92. confident
    having or marked by assurance
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  93. conflict
    an open clash between two opposing groups
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  94. connection
    a relation between things or events
    Insightful—we think deeply about your challenges and make creative connections to solve them.
  95. consider
    think about carefully; weigh
    Practical—we always consider our client’s budget and practical constraints, but sometimes push the envelope.
  96. consistent
    the same throughout in structure or composition
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  97. consistently
    in a systematic or steady manner
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  98. constant
    uninterrupted in time and indefinitely long continuing
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired,...
  99. constantly
    without variation or change, in every case
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  100. constraint
    the state of being physically limited
    Practical—we always consider our client’s budget and practical constraints, but sometimes push the envelope.
  101. consult
    seek information from
     To implement mighty strong marketing with clients through intense consulting work, so that they learn by doing.
  102. consultant
    an expert who gives advice
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  103. content
    satisfied or showing satisfaction with things as they are
    THE WORLD’S BEST MARKETING PLAN
    CONTENT
    Not modeled on business plans.
  104. continue
    keep or maintain in unaltered condition
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  105. contribute
    give, provide, or supply something
    Articulate—we contribute to a clear, simple dialogue, free of jargon, prevarication, and obfuscation.
  106. control
    power to direct or determine
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  107. conventional
    following accepted customs and proprieties
    Excellent Performance Poor Performance
    Deeply thoughtful decisions Conventional, shallow decisions
    Proactive Reactive
    Data and information driven Anecdotal and opinionated
    Process and framework based Haphazard, piecemeal, what now?
  108. convince
    make realize the truth or validity of something
    Mighty strong marketing™ develops products and services that meet real needs, it informs customers, and it convinces them to buy.
  109. cooperative
    involving the joint activity of two or more
    Results-driven on hard metrics Activity-driven
    Panoramic view of whole business Searchlight view, piece of the elephant
    Entrepreneurial, small, fast Bureaucratic, large, slow
    Teamwork, apolitical, cooperative Siloed, toxic, destructive
    Very hard working, dedicated It’s a job!
  110. couple
    two items of the same kind
    In a unique operating model, their teams are always multi-national and multi-locational, so that a client in Silicon Valley will have a couple of local point people, but might have other team members in Riga, Dubai, and Singapore.
  111. creative
    having the ability or power to invent or make something
    We insist that our local teams always work together in a single office, informal as it is, because social support and creative discussion are so important.”
  112. creativity
    the ability to bring something into existence
    • Based on hard work, discipline, and creativity, not some “magic” shortcut.
  113. customer
    someone who pays for goods or services
    Mighty strong marketing™ develops products and services that meet real needs, it informs customers, and it convinces them to buy.
  114. data
    a collection of facts from which conclusions may be drawn
    Excellent Performance Poor Performance
    Deeply thoughtful decisions Conventional, shallow decisions
    Proactive Reactive
    Data and information driven Anecdotal and opinionated
    Process and framework based Haphazard, piecemeal, what now?
  115. date
    the specified day of the month
    Up-to-date—we ride the mighty wave of the marketing revolution, as a leader never a follower.
  116. datum
    an item of factual information from measurement or research
    Excellent Performance Poor Performance
    Deeply thoughtful decisions Conventional, shallow decisions
    Proactive Reactive
    Data and information driven Anecdotal and opinionated
    Process and framework based Haphazard, piecemeal, what now?
  117. deadline
    the point in time at which something must be completed
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operation...
  118. decision
    a position or opinion reached after consideration
    Excellent Performance Poor Performance
    Deeply thoughtful decisions Conventional, shallow decisions
    Proactive Reactive
    Data and information driven Anecdotal and opinionated
    Process and framework based Haphazard, piecemeal, what now?
  119. decline
    grow worse
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired,...
  120. dedicate
    give entirely to a specific person, activity, or cause
    Results-driven on hard metrics Activity-driven
    Panoramic view of whole business Searchlight view, piece of the elephant
    Entrepreneurial, small, fast Bureaucratic, large, slow
    Teamwork, apolitical, cooperative Siloed, toxic, destructive
    Very hard working, dedicated It’s a job!
  121. dedicated
    devoted to a cause or ideal or purpose
    Results-driven on hard metrics Activity-driven
    Panoramic view of whole business Searchlight view, piece of the elephant
    Entrepreneurial, small, fast Bureaucratic, large, slow
    Teamwork, apolitical, cooperative Siloed, toxic, destructive
    Very hard working, dedicated It’s a job!
  122. deeply
    to a great depth;far down
    Excellent Performance Poor Performance
    Deeply thoughtful decisions Conventional, shallow decisions
    Proactive Reactive
    Data and information driven Anecdotal and opinionated
    Process and framework based Haphazard, piecemeal, what now?
  123. define
    show the form or outline of
    We can define it as excellence at each step of the seven step FastMarketing™ Framework.
  124. defined
    showing clearly the outline or profile or boundary
    Numbers-Driven—we find a few good metrics, set objectives over defined periods, and measure performance.
  125. definition
    a brief explanation of the meaning of a word or phrase
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development i...
  126. delight
    a feeling of extreme pleasure or satisfaction
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired,...
  127. delighted
    greatly pleased
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired,...
  128. deliver
    bring to a destination
    Challenging—we deliver the truth with kindness and tact, but deliver it we must.
  129. demand
    request urgently and forcefully
    Myth Truth
    Marketing is communication or advertising Communication is one part of marketing
    Marketing and sales are separate Marketing and sales are two sides of the same coin
    Marketing is just a job like any other Great marketing demands passionate commitment
    Marketing sells what it is given Great marketing drives products and services
    More people make better marketing Fewer, passionate people make great marketing
    Great marketing is based on “creative ideas” Great marketing is based ...
  130. demanding
    requiring more than usually expected or thought due
    Demanding—we expect our clients to be highly motivated, engaged, responsive, honest, open, and direct.
  131. department
    a specialized division of a large organization
    MARKETING PERFORMANCE
    What are the known characteristics of marketing departments that drive excellent or poor performance?
  132. destructive
    causing damage
    Results-driven on hard metrics Activity-driven
    Panoramic view of whole business Searchlight view, piece of the elephant
    Entrepreneurial, small, fast Bureaucratic, large, slow
    Teamwork, apolitical, cooperative Siloed, toxic, destructive
    Very hard working, dedicated It’s a job!
  133. detail
    a small part considered separately from the whole
    Practical—we detail exactly what needs to be done and when.
  134. detailed
    developed with careful treatment of particulars
    GrowMotor Marketing Action Plans™—detailed implementation plans for marketing initiatives and tools.
  135. develop
    progress or evolve through a process of natural growth
    Mighty strong marketing™ develops products and services that meet real needs, it informs customers, and it convinces them to buy.
  136. development
    a process in which something passes to a different stage
    GrowMotorists work in Rochester, Brooklyn, Boston, Philadelphia, Chicago, Los Angeles, San Francisco, Silicon Valley, Melbourne, Singapore, Auckland, Shanghai, Beijing, Mumbai, Chennai, Dublin, London, Warsaw, Budapest, Riga, Prague, Beirut, Dubai, Baghdad, Tel Aviv, Stockholm, Seoul, Taipei, and Taichung, with three more locations under development.
  137. developmental
    of or relating to or constituting development
    Developmental—we aim to make our client marketing team more effective and independent.
  138. dialogue
    a conversation between two persons
    Articulate—we contribute to a clear, simple dialogue, free of jargon, prevarication, and obfuscation.
  139. difference
    the quality of being unlike or dissimilar
    “We are building the global company of the future,” explained Graeme Roberts, “It makes communication more difficult, although telepresence (they are Cisco Platinum Partners) has made all the difference.”
  140. differentiation
    a discrimination between things as distinct
    Myth Truth
    Marketing is communication or advertising Communication is one part of marketing
    Marketing and sales are separate Marketing and sales are two sides of the same coin
    Marketing is just a job like any other Great marketing demands passionate commitment
    Marketing sells what it is given Great marketing drives products and services
    More people make better marketing Fewer, passionate people make great marketing
    Great marketing is based on “creative ideas” Great marketing is based on disc...
  141. difficult
    requiring great physical or mental effort to accomplish
    “We are building the global company of the future,” explained Graeme Roberts, “It makes communication more difficult, although telepresence (they are Cisco Platinum Partners) has made all the difference.”
  142. directness
    trueness of course toward a goal
    Integrity, directness, and openness.
    3.
  143. disappoint
    fail to meet the hopes or expectations of
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired,...
  144. disappointed
    sadly unsuccessful
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired,...
  145. discipline
    a system of rules of conduct or method of practice
    Myth Truth
    Marketing is communication or advertising Communication is one part of marketing
    Marketing and sales are separate Marketing and sales are two sides of the same coin
    Marketing is just a job like any other Great marketing demands passionate commitment
    Marketing sells what it is given Great marketing drives products and services
    More people make better marketing Fewer, passionate people make great marketing
    Great marketing is based on “creative ideas” Great marketing is based on d...
  146. discontinue
    put an end to a state or an activity
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  147. discontinued
    stopped permanently or temporarily
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  148. discussion
    an extended communication dealing with a particular topic
    We insist that our local teams always work together in a single office, informal as it is, because social support and creative discussion are so important.”
  149. dominant
    most frequent or common
    Industry leader Also ran
    Dominant or growing market share Declining share or rank
    Highly profitable Unprofitable or marginal
    THE DESTRUCTIVE MYTHS OF MARKETING PERFORMANCE
    Poor performance often exists because there are certain myths about marketing.
  150. done
    having finished or arrived at completion
    Practical—we detail exactly what needs to be done and when.
  151. drive
    operate or control a vehicle
     To make marketing mighty strong—highly effective, ethical, and driving sustainable growth.
  152. driven
    compelled forcibly by an outside agency
    When asked about plans for the future, Roberts said that, “Focus is all important, but much of the team’s work is around market-driven innovation.
  153. driving
    the act of controlling and steering the movement of a vehicle or animal
     To make marketing mighty strong—highly effective, ethical, and driving sustainable growth.
  154. dynamic
    characterized by action or forcefulness of personality
     To build an agile, dynamic, and profitable business on a new paradigm—a people-first global network of GrowMotorists™—outstanding people working together to make the world better through marketing.
  155. educate
    give knowledge acquired by learning and instruction
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operation...
  156. effect
    a phenomenon that is caused by some previous phenomenon
    EFFECTS OF MARKETING PERFORMANCE
    What effects do excellent and poor marketing have on the performance of the company or non-profit?
  157. effective
    producing or capable of producing an intended result
     To make marketing mighty strong—highly effective, ethical, and driving sustainable growth.
  158. effects
    property of a personal character that is portable
    EFFECTS OF MARKETING PERFORMANCE
    What effects do excellent and poor marketing have on the performance of the company or non-profit?
  159. efficient
    being effective without wasting time, effort, or expense
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operation...
  160. elephant
    a very large, plant-eating, gray animal with a trunk and floppy ears
    Results-driven on hard metrics Activity-driven
    Panoramic view of whole business Searchlight view, piece of the elephant
    Entrepreneurial, small, fast Bureaucratic, large, slow
    Teamwork, apolitical, cooperative Siloed, toxic, destructive
    Very hard working, dedicated It’s a job!
  161. empirical
    derived from experiment and observation rather than theory
    Empirical—we build tests and experiments into every plan.
  162. employee
    a worker who is hired to perform a job
    THE GROWMOTOR VISION
    GrowMotor has gone from two full-time employees in 2010 to over 640 today.
  163. enable
    provide the means to perform some task
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  164. encourage
    inspire with confidence
    We help each individual to work on their goals, whether they eventually stay with us or do their own thing, which we encourage and sometimes assist.
  165. enemy
    a personal foe
    GrowMotor™ is a dynamic, ever evolving company and stasis is our only enemy.
  166. engage
    consume all of one's attention or time
    Demanding—we expect our clients to be highly motivated, engaged, responsive, honest, open, and direct.
  167. engaged
    having one's attention or mind or energy consumed
    Demanding—we expect our clients to be highly motivated, engaged, responsive, honest, open, and direct.
  168. engineer
    a person who uses scientific knowledge to solve problems
    We are looking for new ways to share what we have learned with scientists and engineers.”
  169. enjoy
    derive or receive pleasure from
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  170. enterprise
    a purposeful or industrious undertaking
    THE BIG PICTURE
    THE GROWMOTOR™ MISSIONS
    Marketing is fundamental to the success of human enterprise and entrepreneurship.
  171. entrepreneur
    someone who organizes a business venture
    We think like passionate entrepreneurs not employees.
  172. entrepreneurial
    of or relating to someone who starts a new business
    Results-driven on hard metrics Activity-driven
    Panoramic view of whole business Searchlight view, piece of the elephant
    Entrepreneurial, small, fast Bureaucratic, large, slow
    Teamwork, apolitical, cooperative Siloed, toxic, destructive
    Very hard working, dedicated It’s a job!
  173. envelope
    a flat container for a letter or thin package
    Practical—we always consider our client’s budget and practical constraints, but sometimes push the envelope.
  174. ethical
    conforming to accepted standards of social behavior
     To make marketing mighty strong—highly effective, ethical, and driving sustainable growth.
  175. eventually
    after an unspecified period of time or a long delay
    We help each individual to work on their goals, whether they eventually stay with us or do their own thing, which we encourage and sometimes assist.
  176. every
    (used of count nouns) each and all of the members of a group considered singly and without exception
    Every GrowMotorist™ must write and speak excellent English, in addition to her or his native language.
  177. evolutionary
    relating to the development of a species
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired,...
  178. evolve
    undergo development
    GrowMotor™ is a dynamic, ever evolving company and stasis is our only enemy.
  179. exactly
    indicating preciseness
    Practical—we detail exactly what needs to be done and when.
  180. excellence
    possessing good qualities in high degree
    We can define it as excellence at each step of the seven step FastMarketing™ Framework.
  181. excellent
    very good; of the highest quality
    Excellent work without compromise.
  182. excitement
    the state of being emotionally worked up
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  183. executive
    a person responsible for the administration of a business
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development i...
  184. expedient
    appropriate to a purpose
    Innovative, experimental, risk taking Habitual, stick with the known, risk averse
    Creative, inspired, changing Pedestrian, prosaic, static
    High integrity, caring Expedient, uncaring
    Aggressive, customer first, opportunistic Live and let live, industry first, routine

    WHAT DEFINES A GREAT MARKETING TEAM?
  185. experience
    the content of observation or participation in an event
     To teach mighty strong marketing in new ways that break down the knowing-doing gap—learning by doing, learning through the experience of others, and learning through mobile games and simulations.
  186. experiment
    the act of conducting a controlled test or investigation
    Empirical—we build tests and experiments into every plan.
  187. experimental
    of the nature of or undergoing a trial
    Innovative, experimental, risk taking Habitual, stick with the known, risk averse
    Creative, inspired, changing Pedestrian, prosaic, static
    High integrity, caring Expedient, uncaring
    Aggressive, customer first, opportunistic Live and let live, industry first, routine

    WHAT DEFINES A GREAT MARKETING TEAM?
  188. explain
    make plain and comprehensible
    “We are building the global company of the future,” explained Graeme Roberts, “It makes communication more difficult, although telepresence (they are Cisco Platinum Partners) has made all the difference.”
  189. face value
    the value of a security that is set by the company issuing it; unrelated to market value
    Skeptical—we accept nothing at face value, always questioning assumptions and conventional wisdom.
  190. faction
    a dissenting clique
    Factions and machinations are the enemies of greatness.
  191. failing
    failure to reach a minimum required performance
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  192. fall short
    fail to meet (expectations or standards)
    GrowMotor FastFixes™—actions to take immediately if you fall short of a goal.
  193. fall short of
    fail to satisfy, as of expectations, for example
    GrowMotor FastFixes™—actions to take immediately if you fall short of a goal.
  194. false
    not in accordance with the fact or reality or actuality
    • No gimmicks or false promises.
  195. familiar
    a friend who is frequently in the company of another
    Familiar—we write GrowMotor Marketing Plans so that if you have seen one
    APPROACH
    Committed—clients sign off on every detail of the plan, signaling agreement and commitment to make it happen.
  196. fast
    acting, moving, or capable of acting or moving quickly
    We hire slow and fire fast.
    4.
  197. feedback
    the process in which output of a system is returned to input
    Learning—we constantly improve and refine our intellectual capital based on experience and feedback.
  198. fewer
    quantifier meaning a smaller number of
    Myth Truth
    Marketing is communication or advertising Communication is one part of marketing
    Marketing and sales are separate Marketing and sales are two sides of the same coin
    Marketing is just a job like any other Great marketing demands passionate commitment
    Marketing sells what it is given Great marketing drives products and services
    More people make better marketing Fewer, passionate people make great marketing
    Great marketing is based on “creative ideas” Great marketing is based ...
  199. fix
    restore by replacing a part or putting together what is torn or broken
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired,...
  200. fixing
    the act of putting something in working order again
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  201. flat
    having a surface without a slope; level
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired,...
  202. focus
    the concentration of attention or energy on something
    When asked about plans for the future, Roberts said that, “Focus is all important, but much of the team’s work is around market-driven innovation.
  203. focus on
    center upon
    Customer Focused—we focus on understanding your customers real needs and meeting them best.
  204. focused
    brought into sharp clarity
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired,...
  205. follow
    travel behind, go after, or come after
    It follows the Golden Rule—market to others as you would have them market to you.
  206. follower
    someone who travels behind or pursues another
    Up-to-date—we ride the mighty wave of the marketing revolution, as a leader never a follower.
  207. for one
    as a particular one of several possibilities
    Entrepreneurial—we ask
    Supportive—we assist clients to implement the plan through free monthly meetings for one year.
  208. formation
    the act of establishing or creating something
    We avoid the formation of parochial local cliques and we see performance problems sooner and deal with them right away.
  209. framework
    the underlying structure
    We can define it as excellence at each step of the seven step FastMarketing™ Framework.
  210. free
    able to act at will
    Articulate—we contribute to a clear, simple dialogue, free of jargon, prevarication, and obfuscation.
  211. full-time
    for the standard number of hours
    THE GROWMOTOR VISION
    GrowMotor has gone from two full-time employees in 2010 to over 640 today.
  212. function
    what something is used for
    Panoramic—we will point out problems in leadership, management, or other functions that affect marketing.
  213. fundamental
    serving as an essential component
    THE BIG PICTURE
    THE GROWMOTOR™ MISSIONS
    Marketing is fundamental to the success of human enterprise and entrepreneurship.
  214. funny
    an account of an amusing incident
    Communicative—we write plans that are readable, simple, clear, strong, interesting, informal, and even funny.
  215. future
    the time yet to come
    “We are building the global company of the future,” explained Graeme Roberts, “It makes communication more difficult, although telepresence (they are Cisco Platinum Partners) has made all the difference.”
  216. gap
    an open or empty space in or between things
     To teach mighty strong marketing in new ways that break down the knowing-doing gap—learning by doing, learning through the experience of others, and learning through mobile games and simulations.
  217. get
    come into the possession of something concrete or abstract
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  218. get it
    understand, usually after some initial difficulty
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  219. get on
    get on board of (trains, buses, ships, aircraft, etc.)
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  220. getting
    the act of acquiring something
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  221. gimmick
    any clever maneuver
    • No gimmicks or false promises.
  222. global
    involving the entire earth
     To build an agile, dynamic, and profitable business on a new paradigm—a people-first global network of GrowMotorists™—outstanding people working together to make the world better through marketing.
  223. goal
    the state of affairs that a plan is intended to achieve
     To help GrowMotorists achieve their big goals, inside and outside the company.
  224. golden
    made from or covered with gold
    It follows the Golden Rule—market to others as you would have them market to you.
  225. Golden Rule
    a command based on Jesus' words in the Sermon on the Mount
    It follows the Golden Rule—market to others as you would have them market to you.
  226. grand
    large and impressive in physical size or extent
    We work together to change the world, not to maintain a lifestyle or a grand title.
  227. grant
    let have
    Original—we think afresh about every opportunity, challenge, and problem, taking nothing for granted.
  228. granted
    acknowledged as a supposition
    Original—we think afresh about every opportunity, challenge, and problem, taking nothing for granted.
  229. great
    a person who has achieved distinction in some field
    Hiring great people.
  230. greatness
    unusual largeness in size or extent or number
    Factions and machinations are the enemies of greatness.
  231. grow
    increase in size by natural process
    “We believe in world teams,” said Roberts, “because all of our people grow and learn together.
  232. growing
    relating to or suitable for growth
    Industry leader Also ran
    Dominant or growing market share Declining share or rank
    Highly profitable Unprofitable or marginal
    THE DESTRUCTIVE MYTHS OF MARKETING PERFORMANCE
    Poor performance often exists because there are certain myths about marketing.
  233. growth
    changing gradually from a simple to a more complex level
     To make marketing mighty strong—highly effective, ethical, and driving sustainable growth.
  234. habitual
    commonly used or practiced
    Innovative, experimental, risk taking Habitual, stick with the known, risk averse
    Creative, inspired, changing Pedestrian, prosaic, static
    High integrity, caring Expedient, uncaring
    Aggressive, customer first, opportunistic Live and let live, industry first, routine

    WHAT DEFINES A GREAT MARKETING TEAM?
  235. haphazard
    dependent upon or characterized by chance
    Excellent Performance Poor Performance
    Deeply thoughtful decisions Conventional, shallow decisions
    Proactive Reactive
    Data and information driven Anecdotal and opinionated
    Process and framework based Haphazard, piecemeal, what now?
  236. hard
    resisting weight or pressure
    Results-driven on hard metrics Activity-driven
    Panoramic view of whole business Searchlight view, piece of the elephant
    Entrepreneurial, small, fast Bureaucratic, large, slow
    Teamwork, apolitical, cooperative Siloed, toxic, destructive
    Very hard working, dedicated It’s a job!
  237. harness
    an arrangement of leather straps fitted to a draft animal
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operation...
  238. have on
    be dressed in
    EFFECTS OF MARKETING PERFORMANCE
    What effects do excellent and poor marketing have on the performance of the company or non-profit?
  239. healthy
    free from infirmity or disease
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  240. help
    give assistance; be of service
     To help GrowMotorists achieve their big goals, inside and outside the company.
  241. hero
    someone who fights for a cause
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  242. highly
    to a great degree or extent; favorably or with much respect
     To make marketing mighty strong—highly effective, ethical, and driving sustainable growth.
  243. hire
    engage or hire for work
    Hiring great people.
  244. honest
    marked by truth
    Demanding—we expect our clients to be highly motivated, engaged, responsive, honest, open, and direct.
  245. humble
    marked by meekness or modesty; not arrogant or prideful
    Humble—we don’t have all the answers.
  246. immediate
    directly before or after as in a chain of cause and effect
    Immediate—we start implementing our plan as soon as decisions are made, not waiting for completion of the plan.
  247. immediately
    without delay or hesitation; with no time intervening
    GrowMotor FastFixes™—actions to take immediately if you fall short of a goal.
  248. implement
    a piece of equipment or a tool used for a specific purpose
     To implement mighty strong marketing with clients through intense consulting work, so that they learn by doing.
  249. implementation
    the act of providing a means for accomplishing something
    GrowMotor Marketing Action Plans™—detailed implementation plans for marketing initiatives and tools.
  250. importance
    the quality of being significant or worthy of note
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  251. important
    significant in effect or meaning
    We insist that our local teams always work together in a single office, informal as it is, because social support and creative discussion are so important.”
  252. improve
    to make better
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  253. improved
    become or made better in quality
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  254. improvement
    the act of making something better
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired,...
  255. improving
    getting higher or more vigorous
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  256. increase
    a process of becoming larger or longer or more numerous
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  257. increasing
    becoming greater or larger
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  258. independent
    free from external control and constraint
    Developmental—we aim to make our client marketing team more effective and independent.
  259. individual
    being or characteristic of a single thing or person
    We help each individual to work on their goals, whether they eventually stay with us or do their own thing, which we encourage and sometimes assist.
  260. industry
    the action of making of goods and services for sale
    Innovative, experimental, risk taking Habitual, stick with the known, risk averse
    Creative, inspired, changing Pedestrian, prosaic, static
    High integrity, caring Expedient, uncaring
    Aggressive, customer first, opportunistic Live and let live, industry first, routine

    WHAT DEFINES A GREAT MARKETING TEAM?
  261. inexplicable
    incapable of being explained or accounted for
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired,...
  262. inform
    impart knowledge of some fact, state or affairs, or event to
    Mighty strong marketing™ develops products and services that meet real needs, it informs customers, and it convinces them to buy.
  263. informal
    not in accord with established conventions and requirements
    We insist that our local teams always work together in a single office, informal as it is, because social support and creative discussion are so important.”
  264. information
    knowledge acquired through study or experience
    Excellent Performance Poor Performance
    Deeply thoughtful decisions Conventional, shallow decisions
    Proactive Reactive
    Data and information driven Anecdotal and opinionated
    Process and framework based Haphazard, piecemeal, what now?
  265. initiative
    readiness to embark on bold new ventures
    GrowMotor Marketing Action Plans™—detailed implementation plans for marketing initiatives and tools.
  266. innovation
    the act of starting something for the first time
    When asked about plans for the future, Roberts said that, “Focus is all important, but much of the team’s work is around market-driven innovation.
  267. innovative
    introducing new ideas or creative methods
    Innovative, experimental, risk taking Habitual, stick with the known, risk averse
    Creative, inspired, changing Pedestrian, prosaic, static
    High integrity, caring Expedient, uncaring
    Aggressive, customer first, opportunistic Live and let live, industry first, routine

    WHAT DEFINES A GREAT MARKETING TEAM?
  268. inside
    relating to or being on the side closer to the center or within a defined space
     To help GrowMotorists achieve their big goals, inside and outside the company.
  269. insight
    clear or deep perception of a situation
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insig...
  270. insightful
    exhibiting clear and deep perception
    Insightful—we think deeply about your challenges and make creative connections to solve them.
  271. insist
    be emphatic or resolute and refuse to budge
    We insist that our local teams always work together in a single office, informal as it is, because social support and creative discussion are so important.”
  272. inspire
    serve as the inciting cause of
    Innovative, experimental, risk taking Habitual, stick with the known, risk averse
    Creative, inspired, changing Pedestrian, prosaic, static
    High integrity, caring Expedient, uncaring
    Aggressive, customer first, opportunistic Live and let live, industry first, routine

    WHAT DEFINES A GREAT MARKETING TEAM?
  273. inspired
    of surpassing excellence
    Innovative, experimental, risk taking Habitual, stick with the known, risk averse
    Creative, inspired, changing Pedestrian, prosaic, static
    High integrity, caring Expedient, uncaring
    Aggressive, customer first, opportunistic Live and let live, industry first, routine

    WHAT DEFINES A GREAT MARKETING TEAM?
  274. instruction
    activities that impart knowledge or skill
    Do a two-year MightyStrong Marketing Plan™ with instructions and a monthly calendar.
  275. instruction manual
    a manual usually accompanying a technical device and explaining how to install or operate it
    Instruction Manual—we explain every step, concept, principle, and action.
  276. instructions
    a manual explaining how to install or operate a device
    Do a two-year MightyStrong Marketing Plan™ with instructions and a monthly calendar.
  277. integration
    the act of combining into a whole
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development i...
  278. integrity
    an undivided or unbroken completeness with nothing wanting
    Integrity, directness, and openness.
    3.
  279. intellectual
    of or associated with or requiring the use of the mind
    Learning—we constantly improve and refine our intellectual capital based on experience and feedback.
  280. intense
    possessing a distinctive feature to a heightened degree
     To implement mighty strong marketing with clients through intense consulting work, so that they learn by doing.
  281. interesting
    catching or holding your attention
    Communicative—we write plans that are readable, simple, clear, strong, interesting, informal, and even funny.
  282. issue
    some situation or event that is thought about
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  283. jargon
    technical terminology characteristic of a particular subject
    Articulate—we contribute to a clear, simple dialogue, free of jargon, prevarication, and obfuscation.
  284. job
    a specific piece of work required to be done as a duty
    Results-driven on hard metrics Activity-driven
    Panoramic view of whole business Searchlight view, piece of the elephant
    Entrepreneurial, small, fast Bureaucratic, large, slow
    Teamwork, apolitical, cooperative Siloed, toxic, destructive
    Very hard working, dedicated It’s a job!
  285. keep up
    maintain a required pace or level
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development i...
  286. keeping
    the act of retaining something
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development i...
  287. killer
    someone who causes the death of a person or animal
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired,...
  288. kindness
    the quality of being warmhearted and considerate and humane
    Challenging—we deliver the truth with kindness and tact, but deliver it we must.
  289. know
    be cognizant or aware of a fact or a piece of information
     To teach mighty strong marketing in new ways that break down the knowing-doing gap—learning by doing, learning through the experience of others, and learning through mobile games and simulations.
  290. knowing
    alert and fully informed
     To teach mighty strong marketing in new ways that break down the knowing-doing gap—learning by doing, learning through the experience of others, and learning through mobile games and simulations.
  291. knowledge
    the result of perception, learning, and reasoning
     To research and develop new and better ways to market, and to share that knowledge.
  292. known
    apprehended with certainty
    MARKETING PERFORMANCE
    What are the known characteristics of marketing departments that drive excellent or poor performance?
  293. lackluster
    not having brilliance or vitality
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired,...
  294. largely
    mainly or chiefly
    Real world—we never follow academic orthodoxy or conventional templates, which are largely wrong.
  295. leader
    a person who rules or guides or inspires others
    Industry leader Also ran
    Dominant or growing market share Declining share or rank
    Highly profitable Unprofitable or marginal
    THE DESTRUCTIVE MYTHS OF MARKETING PERFORMANCE
    Poor performance often exists because there are certain myths about marketing.
  296. leadership
    the status of being in charge
    Panoramic—we will point out problems in leadership, management, or other functions that affect marketing.
  297. learn
    gain knowledge or skills
     To implement mighty strong marketing with clients through intense consulting work, so that they learn by doing.
  298. learning
    the cognitive process of acquiring skill or knowledge
     To teach mighty strong marketing in new ways that break down the knowing-doing gap—learning by doing, learning through the experience of others, and learning through mobile games and simulations.
  299. lifestyle
    a manner of living that reflects the person's values and attitudes
    We work together to change the world, not to maintain a lifestyle or a grand title.
  300. live
    have life, be alive
    When asked why the company is so successful, Roberts said, “We live by five principles!”
    1.
  301. local
    of or belonging to or characteristic of a particular area
    In a unique operating model, their teams are always multi-national and multi-locational, so that a client in Silicon Valley will have a couple of local point people, but might have other team members in Riga, Dubai, and Singapore.
  302. location
    the act of putting something in a certain place
    GrowMotorists work in Rochester, Brooklyn, Boston, Philadelphia, Chicago, Los Angeles, San Francisco, Silicon Valley, Melbourne, Singapore, Auckland, Shanghai, Beijing, Mumbai, Chennai, Dublin, London, Warsaw, Budapest, Riga, Prague, Beirut, Dubai, Baghdad, Tel Aviv, Stockholm, Seoul, Taipei, and Taichung, with three more locations under development.
  303. logic
    the branch of philosophy that analyzes inference
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operation...
  304. logical
    based on known statements or events or conditions
    Myth Truth
    Marketing is communication or advertising Communication is one part of marketing
    Marketing and sales are separate Marketing and sales are two sides of the same coin
    Marketing is just a job like any other Great marketing demands passionate commitment
    Marketing sells what it is given Great marketing drives products and services
    More people make better marketing Fewer, passionate people make great marketing
    Great marketing is based on “creative ideas” Great marketing is based on disc...
  305. look for
    try to locate or discover, or try to establish the existence of
    We are looking for new ways to share what we have learned with scientists and engineers.”
  306. looking for
    the act of searching visually
    We are looking for new ways to share what we have learned with scientists and engineers.”
  307. loose
    not affixed
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired,...
  308. loyal
    steadfast in allegiance or duty
    Loyal—we are totally dedicated to the success of our chosen clients, not our own self aggrandizement.
  309. machination
    a crafty and involved plot to achieve your ends
    Factions and machinations are the enemies of greatness.
  310. magic
    any art that invokes supernatural powers
    • Based on hard work, discipline, and creativity, not some “magic” shortcut.
  311. maintain
    keep in a certain state, position, or activity
    We work together to change the world, not to maintain a lifestyle or a grand title.
  312. make
    perform or carry out
     To make marketing mighty strong—highly effective, ethical, and driving sustainable growth.
  313. make sure
    make a point of doing something
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  314. manage
    be in charge of, act on, or dispose of
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  315. management
    the act of controlling something
    Panoramic—we will point out problems in leadership, management, or other functions that affect marketing.
  316. manual
    of or relating to the hands
    Instruction Manual—we explain every step, concept, principle, and action.
  317. marginal
    at or constituting a border or edge
    Industry leader Also ran
    Dominant or growing market share Declining share or rank
    Highly profitable Unprofitable or marginal
    THE DESTRUCTIVE MYTHS OF MARKETING PERFORMANCE
    Poor performance often exists because there are certain myths about marketing.
  318. market
    a store where groceries are sold
    THE BIG PICTURE
    THE GROWMOTOR™ MISSIONS
    Marketing is fundamental to the success of human enterprise and entrepreneurship.
  319. marketing
    the commercial processes in promoting and selling something
    THE BIG PICTURE
    THE GROWMOTOR™ MISSIONS
    Marketing is fundamental to the success of human enterprise and entrepreneurship.
  320. medium
    the surrounding environment
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  321. meeting
    the social act of assembling for some common purpose
    Customer Focused—we focus on understanding your customers real needs and meeting them best.
  322. member
    anything that belongs to a set or class
    In a unique operating model, their teams are always multi-national and multi-locational, so that a client in Silicon Valley will have a couple of local point people, but might have other team members in Riga, Dubai, and Singapore.
  323. metric
    based on a decimal unit of measurement
    Results-driven on hard metrics Activity-driven
    Panoramic view of whole business Searchlight view, piece of the elephant
    Entrepreneurial, small, fast Bureaucratic, large, slow
    Teamwork, apolitical, cooperative Siloed, toxic, destructive
    Very hard working, dedicated It’s a job!
  324. metrics
    the study of poetic meter and the art of versification
    Results-driven on hard metrics Activity-driven
    Panoramic view of whole business Searchlight view, piece of the elephant
    Entrepreneurial, small, fast Bureaucratic, large, slow
    Teamwork, apolitical, cooperative Siloed, toxic, destructive
    Very hard wo
  325. mighty
    having or showing great strength, force, or intensity
     To make marketing mighty strong—highly effective, ethical, and driving sustainable growth.
  326. mission
    an operation that is assigned by a higher headquarters
    THE BIG PICTURE
    THE GROWMOTOR™ MISSIONS
    Marketing is fundamental to the success of human enterprise and entrepreneurship.
  327. mobile
    moving or capable of moving readily
     To teach mighty strong marketing in new ways that break down the knowing-doing gap—learning by doing, learning through the experience of others, and learning through mobile games and simulations.
  328. model
    a representation of something, often on a smaller scale
    In a unique operating model, their teams are always multi-national and multi-locational, so that a client in Silicon Valley will have a couple of local point people, but might have other team members in Riga, Dubai, and Singapore.
  329. modeled
    resembling sculpture
    THE WORLD’S BEST MARKETING PLAN
    CONTENT
    Not modeled on business plans.
  330. month
    one of the twelve divisions of the calendar year
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  331. monthly
    of or occurring or payable every month
    Do a two-year MightyStrong Marketing Plan™ with instructions and a monthly calendar.
  332. More
    English statesman who opposed Henry VIII's divorce from Catherine of Aragon and was imprisoned and beheaded; recalled for his concept of Utopia, the ideal state
    Myth Truth
    Marketing is communication or advertising Communication is one part of marketing
    Marketing and sales are separate Marketing and sales are two sides of the same coin
    Marketing is just a job like any other Great marketing demands passionate commitment
    Marketing sells what it is given Great marketing drives products and services
    More people make better marketing Fewer, passionate people make great marketing
    Great marketing is based on “creative ideas” Great marketing is based ...
  333. more
    greater in size or amount or extent or degree
    GrowMotorists work in Rochester, Brooklyn, Boston, Philadelphia, Chicago, Los Angeles, San Francisco, Silicon Valley, Melbourne, Singapore, Auckland, Shanghai, Beijing, Mumbai, Chennai, Dublin, London, Warsaw, Budapest, Riga, Prague, Beirut, Dubai, Baghdad, Tel Aviv, Stockholm, Seoul, Taipei, and Taichung, with three more locations under development.
  334. motivate
    give an incentive for action
    Demanding—we expect our clients to be highly motivated, engaged, responsive, honest, open, and direct.
  335. motivated
    strongly driven to succeed or achieve something
    Demanding—we expect our clients to be highly motivated, engaged, responsive, honest, open, and direct.
  336. move on
    move forward, also in the metaphorical sense
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  337. multiplier
    the number by which a multiplicand is multiplied
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  338. multiply
    combine by adding the same number repeatedly
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operation...
  339. must
    a necessary or essential thing
    Everyone must do at least one thing better than anyone else in the company.
  340. mutually
    in a shared manner
    Collaborative—we develop the Marketing Plan together with our clients, in a mutually respectful team.
  341. myth
    a traditional story serving to explain a world view
    Industry leader Also ran
    Dominant or growing market share Declining share or rank
    Highly profitable Unprofitable or marginal
    THE DESTRUCTIVE MYTHS OF MARKETING PERFORMANCE
    Poor performance often exists because there are certain myths about marketing.
  342. native language
    the language that a person has spoken from earliest childhood
    Every GrowMotorist™ must write and speak excellent English, in addition to her or his native language.
  343. need
    require or want
    Mighty strong marketing™ develops products and services that meet real needs, it informs customers, and it convinces them to buy.
  344. needs
    in such a manner as could not be otherwise
    Mighty strong marketing™ develops products and services that meet real needs, it informs customers, and it convinces them to buy.
  345. network
    an open fabric woven together at regular intervals
     To build an agile, dynamic, and profitable business on a new paradigm—a people-first global network of GrowMotorists™—outstanding people working together to make the world better through marketing.
  346. new
    not of long duration
     To teach mighty strong marketing in new ways that break down the knowing-doing gap—learning by doing, learning through the experience of others, and learning through mobile games and simulations.
  347. non
    negation of a word or group of words
    EFFECTS OF MARKETING PERFORMANCE
    What effects do excellent and poor marketing have on the performance of the company or non-profit?
  348. normal
    being approximately average or within certain limits
    Change and challenge are life’s normal states.
  349. not
    negation of a word or group of words
    But not perfection.
    2.
  350. obfuscation
    darkening or obscuring the sight of something
    Articulate—we contribute to a clear, simple dialogue, free of jargon, prevarication, and obfuscation.
  351. objective
    the goal intended to be attained
    Numbers-Driven—we find a few good metrics, set objectives over defined periods, and measure performance.
  352. obsess
    be preoccupied with something
    Excellent—we are obsessed with being best at everything we do.
  353. obsessed
    having excessive or compulsive concern with something
    Excellent—we are obsessed with being best at everything we do.
  354. office
    place of business where professional duties are performed
    Sometimes they will choose a team member to spawn a new location, like the recently opened office in Auckland, New Zealand.
  355. on that
    on that
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  356. one
    smallest whole number or a numeral representing this number
    Everyone must do at least one thing better than anyone else in the company.
  357. openness
    without obstructions to passage or view
    Integrity, directness, and openness.
    3.
  358. operate
    perform as expected when applied
    In a unique operating model, their teams are always multi-national and multi-locational, so that a client in Silicon Valley will have a couple of local point people, but might have other team members in Riga, Dubai, and Singapore.
  359. operating
    involved in a kind of operation
    In a unique operating model, their teams are always multi-national and multi-locational, so that a client in Silicon Valley will have a couple of local point people, but might have other team members in Riga, Dubai, and Singapore.
  360. operation
    process or manner of functioning
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
  361. operations
    financial transactions at a brokerage
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
  362. opinionated
    obstinate in your opinions
    Excellent Performance Poor Performance
    Deeply thoughtful decisions Conventional, shallow decisions
    Proactive Reactive
    Data and information driven Anecdotal and opinionated
    Process and framework based Haphazard, piecemeal, what now?
  363. opportunistic
    taking advantage of any circumstance of possible benefit
    Innovative, experimental, risk taking Habitual, stick with the known, risk averse
    Creative, inspired, changing Pedestrian, prosaic, static
    High integrity, caring Expedient, uncaring
    Aggressive, customer first, opportunistic Live and let live, industry first, routine

    WHAT DEFINES A GREAT MARKETING TEAM?
  364. opportunity
    a possibility from a favorable combination of circumstances
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development i...
  365. optimal
    most desirable possible under a restriction
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  366. organization
    a methodical and orderly manner or approach
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development i...
  367. original
    preceding all others in time
    Original—we think afresh about every opportunity, challenge, and problem, taking nothing for granted.
  368. orthodoxy
    the quality of adhering to what is commonly accepted
    Real world—we never follow academic orthodoxy or conventional templates, which are largely wrong.
  369. other
    not the same one or ones already mentioned or implied
    In a unique operating model, their teams are always multi-national and multi-locational, so that a client in Silicon Valley will have a couple of local point people, but might have other team members in Riga, Dubai, and Singapore.
  370. outstanding
    of major significance or importance
     To build an agile, dynamic, and profitable business on a new paradigm—a people-first global network of GrowMotorists™—outstanding people working together to make the world better through marketing.
  371. overlap
    extend over and cover a part of
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired,...
  372. overlapping
    with a design in which one element covers a part of another
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired,...
  373. panoramic
    as from an altitude or distance
    Results-driven on hard metrics Activity-driven
    Panoramic view of whole business Searchlight view, piece of the elephant
    Entrepreneurial, small, fast Bureaucratic, large, slow
    Teamwork, apolitical, cooperative Siloed, toxic, destructive
    Very hard working, dedicated It’s a job!
  374. panoramic view
    a situation or topic as if viewed from an altitude or distance
    Results-driven on hard metrics Activity-driven
    Panoramic view of whole business Searchlight view, piece of the elephant
    Entrepreneurial, small, fast Bureaucratic, large, slow
    Teamwork, apolitical, cooperative Siloed, toxic, destructive
    Very hard working, dedicated It’s a job!
  375. paradigm
    a standard or typical example
     To build an agile, dynamic, and profitable business on a new paradigm—a people-first global network of GrowMotorists™—outstanding people working together to make the world better through marketing.
  376. paralysis
    loss of the ability to move a body part
    Driving immediately to action, not paralysis by analysis.
  377. parochial
    relating to or supported by or located in a parish
    We avoid the formation of parochial local cliques and we see performance problems sooner and deal with them right away.
  378. partner
    a person who is a member of a cooperative relationship
    “We are building the global company of the future,” explained Graeme Roberts, “It makes communication more difficult, although telepresence (they are Cisco Platinum Partners) has made all the difference.”
  379. passionate
    having or expressing strong emotions
    We think like passionate entrepreneurs not employees.
  380. pedestrian
    a person who travels by foot
    Innovative, experimental, risk taking Habitual, stick with the known, risk averse
    Creative, inspired, changing Pedestrian, prosaic, static
    High integrity, caring Expedient, uncaring
    Aggressive, customer first, opportunistic Live and let live, industry first, routine

    WHAT DEFINES A GREAT MARKETING TEAM?
  381. people
    any group of human beings collectively
     To build an agile, dynamic, and profitable business on a new paradigm—a people-first global network of GrowMotorists™—outstanding people working together to make the world better through marketing.
  382. perfection
    the state of being without a flaw or defect
    But not perfection.
    2.
  383. performance
    the act of doing something successfully
    We avoid the formation of parochial local cliques and we see performance problems sooner and deal with them right away.
  384. permanent
    continuing or enduring without marked change in status
    TABLE STAKES
    Quality
    Deadlines
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    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  385. phrase
    an expression consisting of one or more words
    TABLE STAKES
    Quality
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    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  386. piecemeal
    one thing at a time
    Excellent Performance Poor Performance
    Deeply thoughtful decisions Conventional, shallow decisions
    Proactive Reactive
    Data and information driven Anecdotal and opinionated
    Process and framework based Haphazard, piecemeal, what now?
  387. plan
    a series of steps to be carried out or goals to be achieved
    Do a two-year MightyStrong Marketing Plan™ with instructions and a monthly calendar.
  388. platinum
    a heavy precious metallic element
    “We are building the global company of the future,” explained Graeme Roberts, “It makes communication more difficult, although telepresence (they are Cisco Platinum Partners) has made all the difference.”
  389. point out
    point out carefully and clearly
    Panoramic—we will point out problems in leadership, management, or other functions that affect marketing.
  390. politics
    the activities involved in managing a state or a government
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  391. poor
    having little money or few possessions
    MARKETING PERFORMANCE
    What are the known characteristics of marketing departments that drive excellent or poor performance?
  392. powerful
    having great force or effect
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  393. practical
    guided by experience and observation rather than theory
    Practical—we always consider our client’s budget and practical constraints, but sometimes push the envelope.
  394. practice
    a customary way of operation or behavior
    TABLE STAKES
    Quality
    Deadlines
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    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  395. prevarication
    the deliberate act of deviating from the truth
    Articulate—we contribute to a clear, simple dialogue, free of jargon, prevarication, and obfuscation.
  396. principle
    a basic generalization that is accepted as true
    When asked why the company is so successful, Roberts said, “We live by five principles!”
    1.
  397. prior
    earlier in time
    We assume no prior knowledge.
  398. proactive
    causing something to happen rather than waiting to respond
    Excellent Performance Poor Performance
    Deeply thoughtful decisions Conventional, shallow decisions
    Proactive Reactive
    Data and information driven Anecdotal and opinionated
    Process and framework based Haphazard, piecemeal, what now?
  399. problem
    a question raised for consideration or solution
    We avoid the formation of parochial local cliques and we see performance problems sooner and deal with them right away.
  400. process
    a particular course of action intended to achieve a result
    Excellent Performance Poor Performance
    Deeply thoughtful decisions Conventional, shallow decisions
    Proactive Reactive
    Data and information driven Anecdotal and opinionated
    Process and framework based Haphazard, piecemeal, what now?
  401. product
    an artifact that has been created by someone or some process
    Mighty strong marketing™ develops products and services that meet real needs, it informs customers, and it convinces them to buy.
  402. product development
    improving an existing product or developing new kinds of products
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development i...
  403. profit
    the advantageous quality of being beneficial
    EFFECTS OF MARKETING PERFORMANCE
    What effects do excellent and poor marketing have on the performance of the company or non-profit?
  404. profitability
    the quality of affording gain or benefit or profit
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  405. profitable
    yielding material gain
     To build an agile, dynamic, and profitable business on a new paradigm—a people-first global network of GrowMotorists™—outstanding people working together to make the world better through marketing.
  406. promise
    a verbal commitment agreeing to do something in the future
    • No gimmicks or false promises.
  407. promotion
    the act of raising in rank or position
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development i...
  408. proposition
    a suggestion offered for acceptance or rejection
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operation...
  409. prosaic
    lacking wit or imagination
    Innovative, experimental, risk taking Habitual, stick with the known, risk averse
    Creative, inspired, changing Pedestrian, prosaic, static
    High integrity, caring Expedient, uncaring
    Aggressive, customer first, opportunistic Live and let live, industry first, routine

    WHAT DEFINES A GREAT MARKETING TEAM?
  410. push
    move with force, "He pushed the table into a corner"
    Practical—we always consider our client’s budget and practical constraints, but sometimes push the envelope.
  411. quality
    an essential and distinguishing attribute of something
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  412. question
    a sentence of inquiry that asks for a reply
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  413. questioning
    a request for information
    Skeptical—we accept nothing at face value, always questioning assumptions and conventional wisdom.
  414. raise
    move upwards
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  415. rank
    relative status
    Industry leader Also ran
    Dominant or growing market share Declining share or rank
    Highly profitable Unprofitable or marginal
    THE DESTRUCTIVE MYTHS OF MARKETING PERFORMANCE
    Poor performance often exists because there are certain myths about marketing.
  416. rational
    consistent with or based on or using reason
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired,...
  417. reaching
    the act of physically reaching or thrusting out
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  418. reactive
    participating in processes changing substances into others
    Excellent Performance Poor Performance
    Deeply thoughtful decisions Conventional, shallow decisions
    Proactive Reactive
    Data and information driven Anecdotal and opinionated
    Process and framework based Haphazard, piecemeal, what now?
  419. readable
    easily deciphered
    Communicative—we write plans that are readable, simple, clear, strong, interesting, informal, and even funny.
  420. real
    being or occurring in fact or actuality
    Mighty strong marketing™ develops products and services that meet real needs, it informs customers, and it convinces them to buy.
  421. real world
    the practical world as opposed to the academic world
    Real world—we never follow academic orthodoxy or conventional templates, which are largely wrong.
  422. recently
    in the recent past
    Sometimes they will choose a team member to spawn a new location, like the recently opened office in Auckland, New Zealand.
  423. reduce
    make smaller
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  424. refine
    reduce to a pure state
    Learning—we constantly improve and refine our intellectual capital based on experience and feedback.
  425. relationship
    a mutual connection between people
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development i...
  426. relax
    make less taut
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  427. reliable
    able to be depended on; consistent or steady
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  428. require
    have need of
    Big goals are required.
  429. required
    necessary by rule
    Big goals are required.
  430. research
    a seeking for knowledge
     To research and develop new and better ways to market, and to share that knowledge.
  431. resource
    aid or support that may be drawn upon when needed
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  432. respectful
    exhibiting an attitude of admiration or esteem
    Collaborative—we develop the Marketing Plan together with our clients, in a mutually respectful team.
  433. responsibility
    the social force that binds you to a course of action
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  434. responsive
    reacting to a stimulus
    Demanding—we expect our clients to be highly motivated, engaged, responsive, honest, open, and direct.
  435. responsiveness
    the quality of reacting quickly
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operation...
  436. result
    something that follows as a consequence
    Results-driven on hard metrics Activity-driven
    Panoramic view of whole business Searchlight view, piece of the elephant
    Entrepreneurial, small, fast Bureaucratic, large, slow
    Teamwork, apolitical, cooperative Siloed, toxic, destructive
    Very hard working, dedicated It’s a job!
  437. revenue
    the entire amount of income before any deductions are made
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired,...
  438. revitalize
    give new life or vigor to
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  439. revitalized
    restored to new life and vigor
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  440. revolution
    a single complete turn
    Up-to-date—we ride the mighty wave of the marketing revolution, as a leader never a follower.
  441. revolutionary
    markedly new or introducing radical change
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired,...
  442. right
    free from error; especially conforming to fact or truth
    We avoid the formation of parochial local cliques and we see performance problems sooner and deal with them right away.
  443. right away
    without delay or hesitation; with no time intervening
    We avoid the formation of parochial local cliques and we see performance problems sooner and deal with them right away.
  444. risk
    a source of danger
    Innovative, experimental, risk taking Habitual, stick with the known, risk averse
    Creative, inspired, changing Pedestrian, prosaic, static
    High integrity, caring Expedient, uncaring
    Aggressive, customer first, opportunistic Live and let live, industry first, routine

    WHAT DEFINES A GREAT MARKETING TEAM?
  445. rocket
    an object propelled by blasting gas from an engine carrying its own air
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  446. routine
    an unvarying or habitual method or procedure
    Innovative, experimental, risk taking Habitual, stick with the known, risk averse
    Creative, inspired, changing Pedestrian, prosaic, static
    High integrity, caring Expedient, uncaring
    Aggressive, customer first, opportunistic Live and let live, industry first, routine

    WHAT DEFINES A GREAT MARKETING TEAM?
  447. sacred
    made, declared, or believed to be holy
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  448. sale
    the general activity of selling
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development i...
  449. sales
    income (at invoice values) received for goods and services over some given period of time
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development i...
  450. schedule
    a list of times at which things are planned to occur
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  451. science
    a branch of study or knowledge involving the observation, investigation, and discovery of general laws or truths that can be tested systematically
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  452. scientist
    a person with advanced knowledge of empirical fields
    We are looking for new ways to share what we have learned with scientists and engineers.”
  453. searchlight
    a light source with reflectors that projects a beam of light in a particular direction
    Results-driven on hard metrics Activity-driven
    Panoramic view of whole business Searchlight view, piece of the elephant
    Entrepreneurial, small, fast Bureaucratic, large, slow
    Teamwork, apolitical, cooperative Siloed, toxic, destructive
    Very hard working, dedicated It’s a job!
  454. second best
    the competitor who finishes second
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  455. segment
    one of several parts that fit with others to make a whole
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  456. sell
    exchange or deliver for money or its equivalent
    Myth Truth
    Marketing is communication or advertising Communication is one part of marketing
    Marketing and sales are separate Marketing and sales are two sides of the same coin
    Marketing is just a job like any other Great marketing demands passionate commitment
    Marketing sells what it is given Great marketing drives products and services
    More people make better marketing Fewer, passionate people make great marketing
    Great marketing is based on “creative ideas” Great marketing is based ...
  457. senior
    advanced in years
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development i...
  458. sentimental
    marked by tender, romantic, or nostalgic emotion
    We are not sentimental.
  459. separate
    standing apart; not attached to or supported by anything
    Myth Truth
    Marketing is communication or advertising Communication is one part of marketing
    Marketing and sales are separate Marketing and sales are two sides of the same coin
    Marketing is just a job like any other Great marketing demands passionate commitment
    Marketing sells what it is given Great marketing drives products and services
    More people make better marketing Fewer, passionate people make great marketing
    Great marketing is based on “creative ideas” Great marketing is based ...
  460. sequence
    a following of one thing after another in time
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  461. service
    an act of help or assistance
    Mighty strong marketing™ develops products and services that meet real needs, it informs customers, and it convinces them to buy.
  462. services
    performance of duties or provision of space and equipment helpful to others
    Mighty strong marketing™ develops products and services that meet real needs, it informs customers, and it convinces them to buy.
  463. setting
    the physical position of something
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  464. shallow
    lacking physical depth
    Excellent Performance Poor Performance
    Deeply thoughtful decisions Conventional, shallow decisions
    Proactive Reactive
    Data and information driven Anecdotal and opinionated
    Process and framework based Haphazard, piecemeal, what now?
  465. share
    assets belonging to an individual person or group
     To research and develop new and better ways to market, and to share that knowledge.
  466. sheer
    so thin as to transmit light
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  467. shortcut
    a route shorter than the usual one
    • Based on hard work, discipline, and creativity, not some “magic” shortcut.
  468. sign off
    cease broadcasting; get off the air; as of radio stations
    Familiar—we write GrowMotor Marketing Plans so that if you have seen one
    APPROACH
    Committed—clients sign off on every detail of the plan, signaling agreement and commitment to make it happen.
  469. signal
    any action or gesture that encodes a message
    Familiar—we write GrowMotor Marketing Plans so that if you have seen one
    APPROACH
    Committed—clients sign off on every detail of the plan, signaling agreement and commitment to make it happen.
  470. signaling
    any nonverbal action or gesture that encodes a message
    Familiar—we write GrowMotor Marketing Plans so that if you have seen one
    APPROACH
    Committed—clients sign off on every detail of the plan, signaling agreement and commitment to make it happen.
  471. silicon
    a tetravalent nonmetallic element
    GrowMotorists work in Rochester, Brooklyn, Boston, Philadelphia, Chicago, Los Angeles, San Francisco, Silicon Valley, Melbourne, Singapore, Auckland, Shanghai, Beijing, Mumbai, Chennai, Dublin, London, Warsaw, Budapest, Riga, Prague, Beirut, Dubai, Baghdad, Tel Aviv, Stockholm, Seoul, Taipei, and Taichung, with three more locations under development.
  472. silo
    a cylindrical tower used for storing grain
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  473. simple
    having few parts; not complex or complicated or involved
    Articulate—we contribute to a clear, simple dialogue, free of jargon, prevarication, and obfuscation.
  474. simplicity
    the quality of being uncomplicated
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development i...
  475. simulation
    the act of imitating the behavior of some situation
     To teach mighty strong marketing in new ways that break down the knowing-doing gap—learning by doing, learning through the experience of others, and learning through mobile games and simulations.
  476. skeptical
    marked by or given to doubt
    Skeptical—we accept nothing at face value, always questioning assumptions and conventional wisdom.
  477. skill
    an ability that has been acquired by training
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development i...
  478. sleep
    a natural and periodic state of rest
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development i...
  479. slow
    not moving quickly; taking a comparatively long time
    We hire slow and fire fast.
    4.
  480. societal
    relating to people in general
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  481. solve
    find the answer to or understand the meaning of
    Insightful—we think deeply about your challenges and make creative connections to solve them.
  482. sometimes
    on certain occasions or in certain cases but not always
    Sometimes they will choose a team member to spawn a new location, like the recently opened office in Auckland, New Zealand.
  483. sooner
    comparatives of `soon' or `early'
    We avoid the formation of parochial local cliques and we see performance problems sooner and deal with them right away.
  484. sound
    mechanical vibrations transmitted by an elastic medium
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  485. source
    the place where something begins
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  486. spawn
    the mass of eggs deposited by fish or amphibians or mollusks
    Sometimes they will choose a team member to spawn a new location, like the recently opened office in Auckland, New Zealand.
  487. specialist
    an expert devoted to one occupation or branch of learning
    Sometimes we learn from our clients or call on other specialists.
  488. stake
    a strong wooden or metal post driven into the ground
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operation...
  489. stakes
    the money risked on a gamble
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operation...
  490. start
    take the first step or steps in carrying out an action
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  491. stasis
    inactivity resulting from a balance between opposing forces
    GrowMotor™ is a dynamic, ever evolving company and stasis is our only enemy.
  492. statement
    the act of affirming or asserting something
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  493. static
    not in physical motion
    Innovative, experimental, risk taking Habitual, stick with the known, risk averse
    Creative, inspired, changing Pedestrian, prosaic, static
    High integrity, caring Expedient, uncaring
    Aggressive, customer first, opportunistic Live and let live, industry first, routine

    WHAT DEFINES A GREAT MARKETING TEAM?
  494. status
    the condition or someone or something at a particular time
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired,...
  495. status quo
    the existing state of affairs
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired,...
  496. stay
    continue in a place, position, or situation
    We help each individual to work on their goals, whether they eventually stay with us or do their own thing, which we encourage and sometimes assist.
  497. stay on
    continue in a place, position, or situation
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  498. steeper
    a vessel (usually a pot or vat) used for steeping
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  499. step
    the act of changing location by raising the foot and setting it down
    We can define it as excellence at each step of the seven step FastMarketing™ Framework.
  500. step-by-step
    one thing at a time
    Myth Truth
    Marketing is communication or advertising Communication is one part of marketing
    Marketing and sales are separate Marketing and sales are two sides of the same coin
    Marketing is just a job like any other Great marketing demands passionate commitment
    Marketing sells what it is given Great marketing drives products and services
    More people make better marketing Fewer, passionate people make great marketing
    Great marketing is based on “creative ideas” Great marketing is based on disc...
  501. stick
    a long thin implement resembling a length of wood
    Innovative, experimental, risk taking Habitual, stick with the known, risk averse
    Creative, inspired, changing Pedestrian, prosaic, static
    High integrity, caring Expedient, uncaring
    Aggressive, customer first, opportunistic Live and let live, industry first, routine

    WHAT DEFINES A GREAT MARKETING TEAM?
  502. stick with
    keep to
    Innovative, experimental, risk taking Habitual, stick with the known, risk averse
    Creative, inspired, changing Pedestrian, prosaic, static
    High integrity, caring Expedient, uncaring
    Aggressive, customer first, opportunistic Live and let live, industry first, routine

    WHAT DEFINES A GREAT MARKETING TEAM?
  503. strategic
    relating to an elaborate and systematic plan of action
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  504. strategy
    an elaborate and systematic plan of action
    Aligned—real, practical actions drive the strategies that achieve the goals.
  505. strong
    having strength or power greater than average or expected
     To make marketing mighty strong—highly effective, ethical, and driving sustainable growth.
  506. structure
    a complex entity made of many parts
    Structured—we always follow the GrowMotor Marketing Framework process.
  507. structured
    having a definite and highly organized system
    Structured—we always follow the GrowMotor Marketing Framework process.
  508. success
    an event that accomplishes its intended purpose
    THE BIG PICTURE
    THE GROWMOTOR™ MISSIONS
    Marketing is fundamental to the success of human enterprise and entrepreneurship.
  509. successful
    having succeeded or being marked by a favorable outcome
    When asked why the company is so successful, Roberts said, “We live by five principles!”
    1.
  510. support
    the act of bearing the weight of or strengthening
    We insist that our local teams always work together in a single office, informal as it is, because social support and creative discussion are so important.”
  511. supportive
    furnishing assistance
    Entrepreneurial—we ask
    Supportive—we assist clients to implement the plan through free monthly meetings for one year.
  512. sustain
    lengthen or extend in duration or space
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development i...
  513. sustainable
    capable of being prolonged
     To make marketing mighty strong—highly effective, ethical, and driving sustainable growth.
  514. sustained
    continued at length without interruption or weakening
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development i...
  515. systematic
    characterized by order and planning
    Myth Truth
    Marketing is communication or advertising Communication is one part of marketing
    Marketing and sales are separate Marketing and sales are two sides of the same coin
    Marketing is just a job like any other Great marketing demands passionate commitment
    Marketing sells what it is given Great marketing drives products and services
    More people make better marketing Fewer, passionate people make great marketing
    Great marketing is based on “creative ideas” Great marketing is based on disc...
  516. tact
    consideration in dealing with others
    Challenging—we deliver the truth with kindness and tact, but deliver it we must.
  517. tactical
    pertaining to detailed maneuvers to achieve objectives
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  518. taking
    the act of someone who picks up or takes something
    Innovative, experimental, risk taking Habitual, stick with the known, risk averse
    Creative, inspired, changing Pedestrian, prosaic, static
    High integrity, caring Expedient, uncaring
    Aggressive, customer first, opportunistic Live and let live, industry first, routine

    WHAT DEFINES A GREAT MARKETING TEAM?
  519. team
    a cooperative unit
    In a unique operating model, their teams are always multi-national and multi-locational, so that a client in Silicon Valley will have a couple of local point people, but might have other team members in Riga, Dubai, and Singapore.
  520. teamwork
    cooperative labor done by a group
    Results-driven on hard metrics Activity-driven
    Panoramic view of whole business Searchlight view, piece of the elephant
    Entrepreneurial, small, fast Bureaucratic, large, slow
    Teamwork, apolitical, cooperative Siloed, toxic, destructive
    Very hard working, dedicated It’s a job!
  521. technology
    the practical application of science to commerce or industry
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  522. template
    a model or standard for making comparisons
    Real world—we never follow academic orthodoxy or conventional templates, which are largely wrong.
  523. test
    standardized procedure for measuring sensitivity or aptitude
    Empirical—we build tests and experiments into every plan.
  524. thing
    a separate and self-contained entity
    Everyone must do at least one thing better than anyone else in the company.
  525. think
    judge or regard; look upon; judge
    We think like passionate entrepreneurs not employees.
  526. think about
    have on one's mind, think about actively
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  527. thinking
    endowed with the capacity to reason
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  528. thoughtful
    exhibiting or characterized by careful consideration
    Excellent Performance Poor Performance
    Deeply thoughtful decisions Conventional, shallow decisions
    Proactive Reactive
    Data and information driven Anecdotal and opinionated
    Process and framework based Haphazard, piecemeal, what now?
  529. through
    having finished or arrived at completion
     To implement mighty strong marketing with clients through intense consulting work, so that they learn by doing.
  530. tight
    closely constrained or constricted or constricting
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired,...
  531. title
    the name of a work of art or literary composition
    We work together to change the world, not to maintain a lifestyle or a grand title.
  532. today
    on this day as distinct from yesterday or tomorrow
    THE GROWMOTOR VISION
    GrowMotor has gone from two full-time employees in 2010 to over 640 today.
  533. together
    in contact with each other or in proximity
     To build an agile, dynamic, and profitable business on a new paradigm—a people-first global network of GrowMotorists™—outstanding people working together to make the world better through marketing.
  534. together with
    in conjunction with; combined
    Collaborative—we develop the Marketing Plan together with our clients, in a mutually respectful team.
  535. tolerate
    put up with something or somebody unpleasant
    Apolitical—we will not engage in or tolerate toxic politics.
  536. tool
    an implement used to perform a task or job
    Innovative—we look for new ways of thinking about marketing and new tools to use.
  537. totally
    to a complete degree or to the full or entire extent
    Loyal—we are totally dedicated to the success of our chosen clients, not our own self aggrandizement.
  538. toxic
    of or relating to or caused by a poison
    Results-driven on hard metrics Activity-driven
    Panoramic view of whole business Searchlight view, piece of the elephant
    Entrepreneurial, small, fast Bureaucratic, large, slow
    Teamwork, apolitical, cooperative Siloed, toxic, destructive
    Very hard working, dedicated It’s a job!
  539. track
    a line or route along which something travels or moves
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  540. train
    educate for a future role or function
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  541. trained
    shaped or conditioned or disciplined by training
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  542. trajectory
    the path followed by an object moving through space
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  543. trend
    a general tendency to change, as of opinion
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  544. two
    the cardinal number that is the sum of one and one
    Do a two-year MightyStrong Marketing Plan™ with instructions and a monthly calendar.
  545. two-year
    having a life cycle lasting two seasons
    Do a two-year MightyStrong Marketing Plan™ with instructions and a monthly calendar.
  546. uncaring
    without care or thought for others
    Innovative, experimental, risk taking Habitual, stick with the known, risk averse
    Creative, inspired, changing Pedestrian, prosaic, static
    High integrity, caring Expedient, uncaring
    Aggressive, customer first, opportunistic Live and let live, industry first, routine

    WHAT DEFINES A GREAT MARKETING TEAM?
  547. understand
    know and comprehend the nature or meaning of
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development i...
  548. understanding
    the condition of someone who knows and comprehends
    Customer Focused—we focus on understanding your customers real needs and meeting them best.
  549. understood
    implied by or inferred from actions or statements
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  550. unexceptional
    not special in any way
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired,...
  551. unexpected
    not anticipated or planned for
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operations
    order...
  552. unique
    the single one of its kind
    In a unique operating model, their teams are always multi-national and multi-locational, so that a client in Silicon Valley will have a couple of local point people, but might have other team members in Riga, Dubai, and Singapore.
  553. unnecessary
    not needed
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  554. unprofitable
    producing little or no profit or gain
    Industry leader Also ran
    Dominant or growing market share Declining share or rank
    Highly profitable Unprofitable or marginal
    THE DESTRUCTIVE MYTHS OF MARKETING PERFORMANCE
    Poor performance often exists because there are certain myths about marketing.
  555. up-to-date
    reflecting the latest information or changes
    Up-to-date—we ride the mighty wave of the marketing revolution, as a leader never a follower.
  556. urgent
    compelling immediate action
    What do senior marketing executives, CEOs (who are, by definition, senior marketing executives), and entrepreneurs need?
    confidence
    competency
    skills
    knowledge
    customer relationships
    experience
    sustained high performance
    promotion
    opportunity
    organization
    sleep
    keeping up
    clarity
    simplicity
    great customer relationships
    customer communication
    integration of marketing and sales
    best products and service
    great customer support
    understand deep customer needs
    creative product development insight
    ...
  557. value
    the quality that renders something desirable
    Skeptical—we accept nothing at face value, always questioning assumptions and conventional wisdom.
  558. view
    the visual percept of a region
    Results-driven on hard metrics Activity-driven
    Panoramic view of whole business Searchlight view, piece of the elephant
    Entrepreneurial, small, fast Bureaucratic, large, slow
    Teamwork, apolitical, cooperative Siloed, toxic, destructive
    Very hard working, dedicated It’s a job!
  559. vision
    the ability to see
    THE GROWMOTOR VISION
    GrowMotor has gone from two full-time employees in 2010 to over 640 today.
  560. vocabulary
    a language user's knowledge of words
    TABLE STAKES
    Quality
    Deadlines
    Relationship
    Responsiveness
    VALUE PROPOSITIONS
    BENEFIT VOCABULARY

    advantage
    apolitical
    articulate
    better
    best
    boost
    calendar
    capture
    change
    checklist
    comfortable
    compete
    confident
    consistent
    control
    cost effective
    creative
    develop
    different
    direction
    educate
    effective
    efficient
    effort
    enjoy
    entrepreneurial
    framework
    great
    grow
    hard work
    harness
    improve
    increase
    instruction manual
    instructions
    lead
    logic
    manage
    market
    marketing
    mighty
    multiply
    operation...
  561. waiting
    the act of waiting
    Immediate—we start implementing our plan as soon as decisions are made, not waiting for completion of the plan.
  562. way
    how something is done or how it happens
     To teach mighty strong marketing in new ways that break down the knowing-doing gap—learning by doing, learning through the experience of others, and learning through mobile games and simulations.
  563. ways
    structure consisting of a sloping way down to the water from the place where ships are built or repaired
     To teach mighty strong marketing in new ways that break down the knowing-doing gap—learning by doing, learning through the experience of others, and learning through mobile games and simulations.
  564. wisdom
    accumulated knowledge or erudition or enlightenment
    Skeptical—we accept nothing at face value, always questioning assumptions and conventional wisdom.
  565. work
    activity directed toward making or doing something
     To implement mighty strong marketing with clients through intense consulting work, so that they learn by doing.
  566. work in
    add by mixing or blending on or attaching
    GrowMotorists work in Rochester, Brooklyn, Boston, Philadelphia, Chicago, Los Angeles, San Francisco, Silicon Valley, Melbourne, Singapore, Auckland, Shanghai, Beijing, Mumbai, Chennai, Dublin, London, Warsaw, Budapest, Riga, Prague, Beirut, Dubai, Baghdad, Tel Aviv, Stockholm, Seoul, Taipei, and Taichung, with three more locations under development.
  567. work on
    to exert effort in order to do, make, or perform something
    We help each individual to work on their goals, whether they eventually stay with us or do their own thing, which we encourage and sometimes assist.
  568. work through
    apply thoroughly; think through
    Myth Truth
    Marketing is communication or advertising Communication is one part of marketing
    Marketing and sales are separate Marketing and sales are two sides of the same coin
    Marketing is just a job like any other Great marketing demands passionate commitment
    Marketing sells what it is given Great marketing drives products and services
    More people make better marketing Fewer, passionate people make great marketing
    Great marketing is based on “creative ideas” Great marketing is based on disc...
  569. worker
    a person who works at a specific occupation
    Excellent Performance Poor Performance
    Strong revenue growth Declining or flat revenue
    Delighted customers Disappointed customers
    Great, “killer” products Lackluster, unexceptional products
    Some revolutionary innovation All evolutionary innovation
    Constant improvement in products and services If it isn’t broke, don’t fix it
    Tight, focused, rational product family Many, loose, overlapping, inexplicable products
    Constant innovation in every area Status quo, don’t rock the boat
    Inspired, commit...
  570. working
    a mine or quarry that is being or has been worked
     To build an agile, dynamic, and profitable business on a new paradigm—a people-first global network of GrowMotorists™—outstanding people working together to make the world better through marketing.
  571. world
    the 3rd planet from the sun; the planet we live on
     To build an agile, dynamic, and profitable business on a new paradigm—a people-first global network of GrowMotorists™—outstanding people working together to make the world better through marketing.
  572. write
    name the letters that comprise the accepted form of
    Every GrowMotorist™ must write and speak excellent English, in addition to her or his native language.
Created on 八月 27, 2010 (updated 八月 27, 2010)

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