High fashion learns to love selling online

Eszter K. (Hungary)
15 words 6 learners

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words only definitions & notes
  1. catwalk
    a narrow pathway high in the air
    Going to work with the crowd
    Shrinking distance with avatars and hyper-real video chat
    In addition to Armani's expensive catwalk collections, the store showcases his children's wear, a bookshop, flower shop and a branch of every celebrity's favou
  2. foursquare
    (geometry) a plane rectangle with four equal sides and four right angles; a four-sided regular polygon
    Louis Vuitton is using the location-based service FourSquare - which lets your friends know exactly where you are - to make people who visit its stores show up as "Vuitton insiders".
  3. cutting-edge
    in accord with the most fashionable ideas or style
    Burberry innovates

    Burberry has been on the cutting-edge of innovation in the luxury fashion world.
  4. uniqueness
    the quality of being one of a kind
    "It's actually the uniqueness of each piece that is most appealing."
  5. ad campaign
    an organized program of advertisements
    Yes, there were luxury fashion websites, but they used to be a mess of slow-loading Flash movies and "look books" of high fashion ad campaigns.
  6. avatar
    the manifestation of a Hindu deity in human or animal form
    Going to work with the crowd
    Shrinking distance with avatars and hyper-real video chat
    In addition to Armani's expensive catwalk collections, the store showcases his children's wear, a bookshop, flower shop and a branch of every celebrity's favourite restaurant, Nobu.
  7. emphasise
    to stress, single out as important
    The low cost of selling online means that small high-end fashion brands can go online - and emphasise their quality.
  8. mass production
    the manufacturing of large quantities of goods
    "We don't want to facilitate mass production," says Ms Larizadeh.
  9. broadband
    high-speed internet that transmits multiple signals at the same time
    After years of shunning the internet because it was too slow and broadband connections were few and far between, fashion designers are finally embracing it.
  10. shunning
    deliberately avoiding
    After years of shunning the internet because it was too slow and broadband connections were few and far between, fashion designers are finally embracing it.
  11. retailer
    a merchant who sells goods directly to consumers
    Continue reading the main story
    “
    Start Quote
    The biggest store they have in the world is online, and the most beautiful”
    End Quote
    Federico Marchetti

    Yoox
    Mr Marchetti's company, Yoox, is one of a new breed of hi-tech firms that are powering the online strategies of some of the world's biggest luxury retailers.
  12. restricting
    restricting the scope or freedom of action
    The brands maintain their exclusivity by restricting access to some of their products, giving valued customers a sense of being VIPs.
  13. avid
    marked by active interest and enthusiasm
    Mr Foroughi and his partner, Avid Larizadeh, launched the website to link sellers from Estonia, Dubai, Colombia and beyond with customers around the world.
  14. bypass
    avoid something
    It allows fashion companies to bypass department stores and connect directly with customers.
  15. come about
    come to pass
    Boticca.com came about after co-founder Kiyan Foroughi visited a souk in Morocco and spotted some high-quality jewellery amidst a lot of cheap tat.
Created on 十二月 5, 2010 (updated 十二月 5, 2010)

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