Debit cards going on a diet

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  1. debit card
    a card (usually plastic) that enables the holder to withdraw money or to have the cost of purchases charged directly to the holder's bank account
    Big banks are axing their debit card rewards, blaming regulatory changes that make the programs too expensive to offer.
  2. debit
    an accounting entry acknowledging sums that are owing
    Big banks are axing their debit card rewards, blaming regulatory changes that make the programs too expensive to offer.
  3. Mercator
    Flemish geographer who lived in Germany
    Many customers don't even know they exist, said Patricia Hewitt, who studies debit cards for Boston-based Mercator Advisory Group.
  4. restructure
    construct or form anew or provide with a new structure
    Target Corp. recently restructured its Target debit card offering, and now slices 5 percent off every transaction.
  5. die-hard
    tradition-bound and obstinately opinionated
    In the meantime, what should a die-hard debit-card rewards lover do?
  6. relegate
    assign to a lower position
    Thing is, I've relegated my debit card to ATM duty.
  7. waiver
    a formal written statement of relinquishment
    Some debit programs may even offer fee waivers for bank services as the reward.
  8. ballooning
    flying in a balloon
    People like debit cards because of the seamless access to their checking account, plus the ease of electronic transactions without the fear of ballooning debt.
  9. seamless
    not having a joint between two pieces
    People like debit cards because of the seamless access to their checking account, plus the ease of electronic transactions without the fear of ballooning debt.
  10. visa
    an endorsement that allows the bearer to enter a country
    It no longer offers Visa co-branded cards, enabling them to circumvent the Visa fees.
  11. warranty
    written assurance that a product or service will be provided
    Credit cards also provide greater consumer protections, allowing you to withhold payment if you're disputing a purchase, and some provide perks such as extended warranties and price protection.
  12. circumvent
    surround so as to force to give up
    It no longer offers Visa co-branded cards, enabling them to circumvent the Visa fees.
  13. shuttered
    provided with shutters or shutters as specified
    The banks I contacted insisted that ample time would be given for customers to redeem rewards before programs are completely shuttered.
  14. differentiate
    acquire a distinct character
    "[Banks] will still need a way to differentiate their product offering and make it more attractive than the guy next door."
  15. accrue
    grow by addition
    They accrue in the form of cash, or points that are redeemed for merchandise or airline tickets.
  16. perk
    an incidental benefit awarded for certain types of employment (especially if it is regarded as a right)
    Credit cards also provide greater consumer protections, allowing you to withhold payment if you're disputing a purchase, and some provide perks such as extended warranties and price protection.
  17. colloquy
    formal conversation
    Every household is enrolled in an average of 14 reward programs, according to Colloquy, a Cincinnati-based loyalty marketing firm.
  18. analyst
    someone who is skilled at interpreting data
    However, when the dust settles, "it's a have-to have in today's market," said Madeline Aufseeser, senior analyst for the Aite Group.
  19. devotee
    an ardent follower and admirer
    This is in stark contrast to the highly competitive credit card industry trying to please devotees who have no problem dumping one card for another if the rewards are hotter.
  20. compelling
    capable of arousing and holding the attention
    Will the reward program be compelling enough to buy it?
Created on 四月 4, 2011

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